Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Retail volume sales of RTDs in Serbia enjoyed strong growth in 2023. As consumers spent more time socialising outside the home, they were drawn to buying convenient ready-to-drink options for on-the-go consumption. Spirit-based RTDs are experiencing…
Sales of ice cream in Bulgaria in 2024 are increasing in current value terms but declining in retail volume terms. This is due largely to the considerable rise in ice cream prices in the last few years of the review period and heightened consumer…
Ice cream in Bosnia and Herzegovina defied expectations in 2024. Despite a challenging demographic crisis leading to a shrinking consumer base, the category managed to maintain stable demand. This resilience can be attributed to the constant stream…
Gum continues to see steady growth in retail volume terms in 2024, although growth has been stronger in current value terms which is due to price inflation. Gum is entirely an imported product and thus it has been impacted by higher transportation…
Gum in Bosnia faces a challenging reality in 2024. Consumer demand continues to dwindle due to a shrinking population base. This demographic decline translates to a moderate decrease in retail volume. Even with rising unit prices caused by inflation,…
Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2023, although growth continued to come from a small consumer base. Cider is benefitting from a growing consumer base with healthier lifestyles fuelling…
Chocolate confectionery is seeing similar sales growth in 2024 to that seen in 2023, with moderate growth in retail volume terms and stronger growth in current value terms. Despite inflation stabilising, the global jump in cocoa prices started to be…
Despite a growing health consciousness among Bosnian consumers, chocolate remains a beloved treat in 2024. Dark chocolate, in particular, enjoys a reputation as a healthy indulgence, further solidifying chocolate's place in the snacking landscape.…
Beer volume sales in Serbia remained upbeat in 2023, with the on-trade continuing to see double-digit growth and recovering back to pre-pandemic levels. Price sensitivity encouraged consumers to seek out cheaper prices of beer. As a result, one-fifth…
Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher…