Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Snacks in Georgia is facing ongoing challenges in 2023 caused by external influences, including the war in Ukraine, higher production costs and rising inflation. Multiple categories have seen rising unit prices, with manufacturers leveraging…
Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In…
Retail volume growth of savoury snacks is improving in 2023, following a rather lacklustre performance in 2022. The category confronted significant challenges in 2022, not least because of the war in Ukraine, which led to a slowdown in retail volume…
While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…
Ice cream retail volume growth is decelerating in 2023, after a period of dynamic growth in 2022. The rebound in tourism and return to foodservice channels were the main drivers of this strong performance in 2022. Players have continued to offer…
Ice cream is expected to register moderate volume growth, though constant value sales are expected to be unchanged, as continuing high inflation cuts into profitability. With inflation still being high, consumers look for value for money and Unilever…
In the past few years, gum has experienced significant setbacks, with annual volume sales declining from between 5 and 23% during this period. The COVID-19 pandemic had a particularly negative impact on the gum category, but this was followed by a…
While gum is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be marginal. Gum is gradually losing popularity and it increasingly gets bad…
Chocolate confectionery continued to face inflationary pressures in 2023, following an increase of between 10-15% in unit prices in 2022. The war in Ukraine and subsequent changes in logistics impacted the supply chain and drove up variable costs. In…
Chocolate confectionery is expected to be the best performing snack in 2023, with healthy constant value and volume growth. Per capita consumption is on the rise, largely fuelled by a growing appetite for dark chocolate, which is seen as healthier.…