Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

PEST Analysis: Slovakia

Jun 2023

Despite the business landscape enjoying relative economic freedom, political instability has been a common feature of Slovakia. Although joblessness is relatively low, wages are increasing, also adding to very high inflation, whilst the war in…

USD 350
Country Report

PEST Analysis: Romania

Jun 2023

Corruption continues to hamper economic freedom and fiscal health could be improved, but Romania has entered a period of political stability. Economic development is set to slow, as high inflation erodes purchasing power and has led to greater…

USD 350
Country Report

PEST Analysis: Poland

Jun 2023

An unbiased judiciary weakens the rule of law and corruption is more prevalent, but the business environment continues to thrive. Although the economy is expected to slow markedly in the short term owing to high inflation, medium-term prospects are…

USD 350
Country Report

Retail in North Macedonia

May 2023

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall retail registered a healthy increase in current value sales in 2022, constant value…

USD 2,450
Country Report

Retail in Croatia

May 2023

Croatians were impacted by rising inflation in 2022 and faced a cost of living crisis similar to many shoppers across Europe. As the economy started to emerge from the COVID-19 pandemic, the war in Ukraine and rising costs of energy and raw materials…

USD 2,450
Country Report

Retail E-Commerce in North Macedonia

May 2023

E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…

USD 1,100
Country Report

Retail E-Commerce in Croatia

May 2023

E-commerce continued to gain significant value share in 2022 as part of the ongoing development of this category. Many consumers sought out cheaper prices online as the cost of living crisis hit many Croatian households. On balance, Croatia is seeing…

USD 1,100
Country Report

Non-Grocery Retailers in North Macedonia

May 2023

In 2022, though there was healthy growth in current value sales, constant value sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. With such economic…

USD 1,100
Country Report

Non-Grocery Retailers in Croatia

May 2023

Croatia has largely recovered from the COVID-19 pandemic, with the boost in summer tourism supporting sales growth in non-grocery retailing. Tourism is an important part of the local economy, but the pandemic restrictions had stifled visitor numbers…

USD 1,100
Country Report

Grocery Retailers in North Macedonia

May 2023

In 2022, though there was healthy growth in current value sales, constant value sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. In addition, there was…

USD 1,100
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