Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Tea in Poland

Dec 2023

Tea registered stable volume growth in 2023, aided by its popularity in Poland where it is widely consumed. Retail volume growth has slowed, however, with consumers facing higher prices in the tea category as part of a broad rise in the cost of…

USD 1,195
Country Report

Tea in Bulgaria

Dec 2023

In response to rising prices and decreasing incomes, Bulgarian consumers are increasingly favouring local tea brands over international ones. This preference is driven by the perception that local brands offer higher quality at more affordable…

USD 1,195
Country Report

Tea in Bosnia and Herzegovina

Dec 2023

The picture is positive for tea in 2023. Current value growth is expected to register a double-digit increase, as price continue to rise. However, constant value growth is also expected to register a moderate increase, as is volume growth. Tea still…

USD 1,195
Country Report

Staple Foods in Slovenia

Dec 2023

Retail volume growth is being seen across the board in staple foods in Slovenia in 2023 as demand continues to increase steadily in the year. Processed meat, seafood and alternatives to meat is the fastest growing category in volume terms, with sales…

USD 2,450
Country Report

Sports Drinks in Poland

Dec 2023

Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance…

USD 1,195
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