Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Although overall current value growth for herbal/traditional products in 2023 is set to equal that recorded in 2022, this is mainly due to price hikes amidst soaring inflation in Hungary. With the resultant drop in purchasing power making people much…
In Bulgaria, younger consumers are increasingly turning to herbal/traditional products as a natural and holistic alternative to conventional medications. These consumers are at the forefront of the shift towards a more preventive and holistic…
With high inflation continuing to drive up unit prices and weaken purchasing power among Hungarians, eye care is set to see total volume sales contract for a second consecutive year in 2023. However, the rate of decline should be slower than that…
The maturity of the market in Bulgaria implies that most potential customers are already using or have easy access to eye care products, reaching a saturation point in terms of penetration. This situation can lead to intensified competition among…
According to research, 36% of Serbian citizens admit that they do not care enough about their diets, and this causes digestive problems, with 43% complaining of indigestion, heartburn, and other digestive problems. Indigestion and heartburn are the…