Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
As consumption patterns continue to stabilise following three years of pandemic-induced disruption, the majority of analgesics categories in Hungary are projected to contract in volume terms in 2023. Rates of decline in most look set to be modest,…
The analgesics market in Bulgaria has reached a mature stage, characterised by steady growth and well-established product offerings. This maturity is evident in the consistent demand for pain relief solutions driven by factors such as an ageing…
Sales of yoghurt were particularly hard hit by the impact of Russia's invasion of Ukraine, with volume sales plummeting. For many people, yoghurt is not included in their core basket of goods and therefore in response to the challenges presented by…
Local brand Bob Snail is already known in Ukraine, especially by parents, due to its range of healthy sweets\snacks that are made from fruit-based ingredients. However, the brand has now branched out into offering plant-based yoghurt made from…
Although other dairy saw heavy losses in retail volume terms in 2022 due to the impact of Russia's invasion of Ukraine, the category did not see such a sharp decline as some other areas of dairy. A major factor behind this was the more stable…