Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Skin care products showcased a strong performance in 2023 in Estonia, with double-digit retail value growth and positive retail volume in areas such as anti-agers, lip care and facial cleansing wipes. Despite some level of economic uncertainty,…
Premium beauty and personal care in Serbia continued its impressive ascent in 2023, characterised by stable double-digit growth in retail value sales. This upward trajectory was predominantly underpinned by a strategic price increase strategy adopted…
In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…
The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…
With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being…
In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium…
Pet products in Hungary is experiencing a surge in demand for pet clothing and beds, fuelled by the growing cat and dog populations, which are larger than the 0-14-year-old human population in the country. Households are increasingly treating their…
The Bulgarian pet products category is expected to grow in 2024 in value terms. Growth will mainly be based on the growing interest and knowledge in caring about pet health, hygiene, wellness and entertainment. Pet humanisation is also ongoing while…
Pet care in Hungary recorded strong double-digit retail current value growth in 2022 and 2023, with a high single-digit increase projected over 2024. Such growth is rooted in high inflation, as retail volume sales are expected to continue to drop at…
Sales of pet care in Bulgaria continued to grow based on the potential of prepared food due to its current low share. Dog and cat food remained the main growth driver of the pet care market as dogs and cats continued to be the main pet population in…