Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Vacuum Cleaners in Poland

Jan 2024

Vacuum cleaners witnessed a recovery in 2023, as inflationary conditions eased slightly. Despite the essential status that vacuum cleaners have in virtually all Polish homes, the high inflation that swept across Europe during 2022 put pressure on…

USD 1,195
Country Report

Tea in Ukraine

Jan 2024

Like most products, sales of tea suffered heavy losses in 2022 following Russia's invasion of Ukraine which led to a large number of consumers fleeing the country as well as a loss of territories. Sales were also impacted by temporary stock shortages…

USD 1,195
Country Report

Small Cooking Appliances in Romania

Jan 2024

Small cooking appliances are benefitting from the factors which are also stimulating sales in food preparation appliances. Consumers are placing a key focus on healthy diets and lifestyles, thus seek kitchen appliances which help them in this area.…

USD 1,195
Country Report

Small Cooking Appliances in Poland

Jan 2024

In general terms, small cooking appliances are seeing steady growth trend in retail volume terms, with demand underpinned by the elevated interest in cooking a home that has been seen among the population of Poland since the onset of the COVID-19…

USD 1,195
Country Report

Refrigeration Appliances in Romania

Jan 2024

Refrigeration appliances remains in a volume slump in 2023, following the boost to sales seen in the earlier review period, supported by the cocooning and home-renovation trends seen during the era of the pandemic. For example, freezers were popular…

USD 1,195
Country Report

Refrigeration Appliances in Poland

Jan 2024

Retail volume sales of refrigeration appliances witnessed further decline in 2023 as consumers grappled with higher costs of living. The purchase of new appliances has been weakened by the slowdown in the housing market, as fewer people moved homes.…

USD 1,195
Country Report

Personal Care Appliances in Romania

Jan 2024

Personal care appliances see another year of growth in 2023, following the reopening of society after the previous pandemic restrictions. This led to people returning to workplaces and re-embracing their social lives, thus paying more attention to…

USD 1,195
Country Report

Personal Care Appliances in Poland

Jan 2024

Personal care appliances witnessed steady retail volume growth in 2023, although demand has weakened slightly year-on-year, due to the high cost of living. The demand for personal care appliances stems from the growing emphasis on self-care and…

USD 1,195
Country Report

Other Hot Drinks in Ukraine

Jan 2024

Chocolate-based flavoured powder drinks was one of the hardest hit categories by Russia's invasion of Ukraine with sales plummeting in 2022. This is due in large part to the fact the key target audience for these products are kids, many of which left…

USD 1,195
Country Report

Microwaves in Romania

Jan 2024

Sales in microwaves remain in a slump which is expected to deepen further over the coming years. This is largely due to a widely held perception that food prepared in a microwave is unhealthy due to the loss of nutrients. On the other hand, the more…

USD 1,195
Country Report

Microwaves in Poland

Jan 2024

Microwaves is enjoying steady volume growth as household penetration steadily rises. The category received a boost in 2022 following the surge of migrants from Ukraine. This was due to the huge numbers of people crossing the border into eastern…

USD 1,195
Country Report

Large Cooking Appliances in Romania

Jan 2024

Large cooking appliances face the same challenges as other major appliances (with the exception of dishwashers), leading to a slump in volume sales. Such big-ticket purchases are regarded as notable investments during a time of economic uncertainty,…

USD 1,195
Country Report

Large Cooking Appliances in Poland

Jan 2024

Large cooking appliances continue to volume sales decline in 2023 for the second consecutive year, due to several factors. With many consumers having purchased functional and durable large cooking appliances in the pandemic, there was lower levels of…

USD 1,195
Country Report

Hot Drinks in Ukraine

Jan 2024

Sales of hot drinks were significantly impacted by Russia's invasion of Ukraine in 2022 with sales plummeting as large numbers of people fled the country in search of safety. With Russia’s war continuing in 2023 the population remained significantly…

USD 2,450
Country Report

Home Laundry Appliances in Romania

Jan 2024

Sales in home laundry appliances are facing similar challenges to those seen in other major consumer appliances, as such products are regarded as big investments during a time of economic uncertainty, inflationary pressures, and high energy prices.…

USD 1,195
Country Report

Home Laundry Appliances in Poland

Jan 2024

In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…

USD 1,195
Country Report

Food Preparation Appliances in Romania

Jan 2024

Food preparation appliances are maintaining positive volume sales in 2023, supported by consumers’ focus on healthy diets and lifestyles. Many households remain interested in upgrading their food preparation appliances due to the focus on preparing…

USD 1,195
Country Report

Food Preparation Appliances in Poland

Jan 2024

Food preparation appliances continue to see robust volume growth in 2023, underpinned by the strong emphasis on home cooking. There has been a growing interest in healthy eating among Polish consumers, leading to a stronger emphasis on home-made…

USD 1,195
Country Report

Dishwashers in Romania

Jan 2024

Dishwashers buck the general category trend of major appliances by achieving decent volume sales in 2023. This is attributed to the category being quite new in Romania, with low penetration. Beko (SC Arctic SA) is the most prominent brand, with…

USD 1,195
Country Report

Dishwashers in Poland

Jan 2024

Dishwashers is witnessing steady growth in volume terms in 2023, with demand recovering for these appliances year-on-year. The rising penetration of dishwashers can be attributed to various factors, including the convenience and time-saving benefits,…

USD 1,195
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