Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Energy Drinks in Croatia

Dec 2023

Energy drinks is expected to be the best performing soft drink in terms of volume growth in 2023. Energy drinks are particularly popular among the under 25 age group and are widely consumed at festivals and parties. It is also popular as a cocktail…

USD 1,195
Country Report

Concentrates in Slovakia

Dec 2023

Liquid concentrates maintained a larger market size than powder concentrates, underpinned by a stronger retail presence and heavier marketing support. Highlighting the advantages of liquid concentrates, such as ease-of-use and flavour variety, has…

USD 1,195
Country Report

Concentrates in Romania

Dec 2023

Concentrates saw low levels of volume growth in 2023, being a mature landscape with little room for growth. In addition, due to sugar content, concentrates are not always perceived as healthy products, and the rising interest in health and wellness…

USD 1,195
Country Report

Concentrates in Croatia

Dec 2023

Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…

USD 1,195
Country Report

Coffee in Georgia

Dec 2023

While coffee remains the most popular hot drink in Georgia in 2023, it is expected to register retail volume decline for the second year in a row. Significant price hikes is dampening volume sales, with consumes also trading down to cheaper brands.…

USD 1,195
Country Report

Carbonates in Slovakia

Dec 2023

The demand for carbonates was negatively impacted by a cool early summer and cold weather in spring 2023. A further decrease in off-trade volume sales can partly be attributed from the recovery of the on-trade channel, which caused a shift in the…

USD 1,195
Country Report

Carbonates in Romania

Dec 2023

Carrying the stigma of being unhealthy, off-trade sales of carbonates continued to decline in 2023. However, the on-trade channel has continued to record a positive performance, recovering from the impact of COVID-19, with consumers enjoying their…

USD 1,195
Country Report

Carbonates in Croatia

Dec 2023

Carbonates is expected to register only marginal volume growth in 2023. Carbonates are a mature product area, with little room for further growth, and added to this, the population continues to decline. Some consumers are also switching to other…

USD 1,195
Country Report

Bottled Water in Slovakia

Dec 2023

The demand for bottled water continued to suffer during 2023, as unfavourable weather conditions and weak purchasing power negatively impacted volume consumption. This was mostly visible in retail, as foodservice saw a late and slow recovery from the…

USD 1,195
Country Report

Bottled Water in Romania

Dec 2023

In 2023, the main drivers of growth for the bottled water landscape were consumers' reluctancy to drink tap water and the tradition of mineral water in the country. Nevertheless, the declining purchasing power in 2023 was reflected in a slowdown of…

USD 1,195
Country Report

Bottled Water in Croatia

Dec 2023

Bottled water is expected to register positive volume growth in 2023. Though tap water is of good quality in Croatia, bottled water is often purchased on-the-go, as well as by tourists. In addition, a certain cohort of consumers are switching to…

USD 1,195
Country Report

Tea in Slovakia

Dec 2023

Amid a highly inflationary climate, informing higher production and logistics costs, unit price growth propelled retail current value sales of tea in 2023. However, the residual economic fallout of COVID-19 and high inflation towards the end of the…

USD 1,195
Country Report

Tea in Croatia

Dec 2023

Tea fares better than coffee in 2023, with a slight increase in volume sales. However, this is mainly due to it being a much less mature product. That being said, continuing rising prices is still hitting profit margins and constant value sales are…

USD 1,195
Country Report

Other Hot Drinks in Slovakia

Dec 2023

Price promotions and discounts reigned supreme among marketing activities as Slovak consumers exhibited thrifty shopping behaviour in 2023. Selective shopping encompassed a prioritisation of essential goods in an attempt to save money, or simply a…

USD 1,195
Country Report

Other Hot Drinks in Croatia

Dec 2023

Other hot drinks is expected to register slight volume growth in 2023. That being said, continuing rising prices is still hitting profit margins and constant value sales are expected to fall. Ongoing population decline also dampens sales somewhat.…

USD 1,195
Country Report

Hot Drinks in Slovakia

Dec 2023

In 2023, hot drinks’ performance was impacted by a number of factors, with divergent or opposing effects on categories. For example, cocoa commodity price hikes created upward pressure on retail unit prices in other hot drinks, driving up value…

USD 2,450
Country Report

Hot Drinks in Croatia

Dec 2023

Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Croatia. The picture is not much better for tea and other hot drinks, with…

USD 2,450
Country Report

Coffee in Slovakia

Dec 2023

Retail current value sales of coffee were driven by sharp rises in average current unit prices towards the end of the review period, as the prices of commodities and production and supply costs increased substantially. This led to thriftier shopping…

USD 1,195
Country Report

Coffee in Croatia

Dec 2023

Croatians love their coffee, but it is a mature product with little room for growth. Also, in 2023, with prices still rising, this puts a further dampening effect on coffee, with both volume and constant value sales expected to fall. Continuing…

USD 1,195
Future Demographics

Bosnia and Herzegovina in 2040: The Future Demographic

Dec 2023

Continuing depopulation in Bosnia and Herzegovina in 2021-2040 will be driven mainly by natural decrease, though negative net migration rates after 2023 will also influence this trend. Ageing will accelerate further as birth rates decline and…

USD 1,100
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