Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…
Baby and child-specific products saw current value growth in the Czech Republic in 2023. Parents have become more concerned about the health and hygiene of their newborns, which has gradually led to an increase in demand for baby and child-specific…
In 2023, healthy growth was recorded in baby and child-specific products in Slovakia. High inflationary pressures on price underpinned current value growth. Demand remains solid as parents deem these products as essential products for their…
In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…
Sun care in Bulgaria was hard hit during the pandemic when travel all but stopped in the country. Bulgarian consumers do not use sun protection all year round, with usage mainly concentrated during the summer season when citizens take holidays and…
In 2023, skin care in Bulgaria witnessed robust double-digit growth in current value terms, mainly driven by unit price increase. However, volume sales also made steady gains thanks to the growing popularity of products targeting specific skin…
Premium beauty and personal care recorded a strong performance in 2023, despite the high inflation and economic instability in the country. Bulgarian consumers showed an increased interest in premium products, with strong double-digit value growth in…
Due to the influence of social media, the popularity of teeth whitening at home is gathering pace in Bulgaria and this is contributing to the positive development of oral care in Bulgaria. The desire for a youthful, confident smile fuelled the demand…
Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while…
Mass beauty and personal care in Bulgaria registered a positive performance in 2023. Whilst price increases fuelled some of this growth, the increased demand for more affordable products was also a factor as inflation remained stubbornly high. This…