Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Discounters continued to be a big trend in Hungary in 2023, with three giants holding all share. Namely, Lidl (Lidl Magyarorszag Kereskedelmi Bt) holds over half of all brand share, followed by Aldi (Aldi Magyarország Élelmiszeripari Kereskedelmi Bt)…
Direct selling in Slovakia registered a further fall in both current and constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact,…
Direct selling saw a slump in Hungary in 2023, caused by a confluence of factors. Direct selling is mostly driven by beauty and personal care direct selling in Hungary, which had previously seen a rebound after the notable declines during the time of…
2023 was not a good year for convenience retailers in Slovakia. With inflation still being high, consumers cut back on spending in convenience retailers, as prices tend to be higher than in other grocery retailers. As such both constant and current…
Convenience stores continued to be affected by price hikes in Hungary in 2023. Whilst inflationary pressures have had effects across retail, we see some specific spikes and falls.
It was a poor trading year for appliances and electronics specialists in Slovakia in 2023. With inflation still high, consumers prioritised essentials and postponed purchases, if at all possible. As such, there was a significant fall in both current…
Inflationary pressures supported value sales for appliances and electronics specialists in Hungary in 2023, due to the resulting increases in unit prices. Indeed, retailers and manufacturers alike have been facing increased operational costs, rising…
Apparel and footwear specialists registered a fall in current value sales in Slovakia in 2023. With inflation still being high, consumers were price sensitive and cut back on spending on non-essentials. Also, when consumers did purchase, they traded…
Apparel and footwear specialists is another channel which was seeing strong value growth in Hungary in 2023. Indeed, this trend continues from 2022, which also saw double-digit value growth, as the channel bounced back from the pandemic restrictions…
The wipes category in Bosnia and Herzegovina witnessed moderate growth in 2023 as consumers placed a stronger emphasis on personal hygiene in the post-pandemic era. Overall, locals are enjoying a higher standard of living, and this has increased use…