Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Appliances and electronics specialists saw current value sales decline slightly in 2023. Trade was depressed as rapidly rising inflation caused unit prices to increase sharply and weakened consumer confidence and purchasing power. These conditions…
Apparel and footwear specialists recorded moderate value sales growth in 2023. A positive impact on the channel is the rapidly changing fashion that drives the sale of fast fashion, and even the visible trend of ultra-fast fashion, where consumers…
Wipes saw robust current value growth in 2023, thanks in part to inflationary pressures on prices, but also because, despite the waning pandemic, hygiene-consciousness remained high in the Czech Republic. A key driver for the category is the…
In 2023, wipes in Georgia are witnessing a resurgence in volume sales growth following a decline over the review period amidst the COVID-19 pandemic. Notably, brand loyalty remains low as consumers prioritise affordability over brand recognition.…
In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as…
Sales of wipes in Croatia continued to record steady retail volume growth in 2023, while retail current value sales benefited from rising price points. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to…
Wipes in Bulgaria increased in retail volume and current value terms in 2023, as the category is still relatively new and has strong growth potential. A stronger emphasis on hygiene has occurred since the COVID-19 pandemic, with categories like wet…
Tissue and hygiene was affected by strong price increases, leading to significant value sales growth of all product types. Consumers reacted by reducing the frequency of their purchases leading to stagnation or a decline in volume sales of several…
In 2023, tissue and hygiene in Georgia sustained a stable performance, buoyed by consistent economic conditions, a burgeoning immigrant population, and a resurgence in pre-pandemic lifestyles. Despite encountering challenges such as dwindling birth…
In 2023, tissue and hygiene witnessed substantial growth across both retail and away-from-home segments, propelled by various influential factors. Firstly, heightened consumer awareness, particularly regarding adult incontinence items, emerged as a…