Eastern Europe

Hair loss treatments is expected to continue to see strong retail volume and current value growth over 2023. Indeed, hair loss treatments is projected to record the fastest retail volume growth at the end of the review period. Mild-to-severe hair…

In line with the overall performance of skin care products in beauty and personal care in North Macedonia, dermatologicals is one of the fastest growing consumer health category thanks to strong and continued consumer demand. The product and brand…

The dermatologicals landscape is experiencing a downward momentum in some categories, which have found themselves losing share and importance following the outbreak of COVID-19. Topical Germicidals/Antiseptics is one of the categories which is set to…

Although dermatologicals continues to enjoy steady growth in 2023, current value sales have slowed down compared to the double-digit rates seen at the height of the COVID-19 pandemic. Whilst spending more time at home, Latvian consumers became…

In Slovakia, cough, cold and allergy (hay fever) remedies was characterised by very strong increases in retail volume sales of OTC remedies for sore throats, coughs and colds. The high demand was the result of extremely high morbidity throughout the…

Cough, cold and allergy (hay fever) remedies is seeing slower growth in 2023 due to a shorter cold season caused by milder winter 2022/2023. The exception is antihistamines, which continues to grow at a solid rate due to high consumer demand amidst…

2023 marks the year when the cough and cold landscape is set to lose its uplift due to COVID-19, returning to a level closer to that seen pre-pandemic. Sales have continued to benefit from harsh seasonal colds and the flu season of 2022-2023.…

Cough, cold and allergy (hay fever) remedies in Latvia is registering moderate growth in 2023 as the category begins to stabilise post-pandemic. Retail value sales rebounded strongly 2022 after two years of decline, with lifestyles shifting back to…

Consumer health in Slovakia is affected by changes in purchasing behaviour as a result of the fading Coronavirus (COVID-19) pandemic, the effects of the war in Ukraine and a cost of living crisis amid high inflation. However, the issue of high…

Despite higher standards of living in North Macedonia, economic challenges resulting in low disposable incomes remain, with the situation further exacerbated by the ongoing war in Ukraine. This has led to double-digit inflation, which is increasing…

2023 marks the final year that the outbreak of COVID-19 impacts results. Product areas that gained sales due to the COVID-19 pandemic are returning to purchasing levels and behaviours seen before 2020. Similarly, those negatively impacted by the…

Consumer health in Latvia continues to recover from the pandemic in 2023, with major categories seeing demand patterns rebalance as lifestyles shift back normality. Economic uncertainty is prevailing with inflation remaining high in 2023, a trend…

Diclofenac and naproxen are non-steroidal anti-inflammatory analgesics used to relieve mild pain. Both categories saw retail current value sales surge in 2022. Retail current value sales are set to continue to grow over 2023 in both categories,…

Analgesics continues to achieve strong value growth in North Macedonia in 2023 as a result of strong consumer demand for systemic analgesics, especially adult ibuprofen, adult acetaminophen and adult aspirin. Topical analgesics are outperforming…

Analgesics is failing to record a strong performance in Lithuania in 2023; following the pandemic years, sales are stagnating, reflecting the saturated market and consumer base. In addition, a growing scepticism and concern about the overreliance on…

Analgesics continues to witness strong current value growth in 2023 as consumers return to normal lifestyles and are exposed to regular seasonal common colds and viruses. A high proportion of analgesics are used to tackle everyday colds and flu…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

Weight management and wellbeing is expected to register healthy constant value and moderate volume growth in 2023. Meal replacement is expected to register the highest current value growth, as awareness of the product increases. That being said,…

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and in particular vitamins that claim immune boosting benefits are seeing a significant decline. In fact, volume sales are even lower than…

Sports nutrition is expected to be the star performer in 2023, with double-digit constant value growth. The consumer base is widening and demand for sports nutrition is now not only confined to body building, but also for sports enthusiasts who…