Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The market for savoury snacks in Lithuania is expected to see an improved performance in retail volume terms in 2024. This is due mainly due a decline in the rate of inflation, which will have positive impact on household purchasing power. Savoury…
Ice cream is the most dynamic category in snacks in Slovenia in volume and value terms in 2024. The main driver behind this is the shift in consumer purchasing behaviour with ice cream no longer perceived as a seasonal snack anymore but instead has…
Retail volume sales of ice cream in Lithuania will see continued growth in 2024. Consumers generally consider ice cream to be a seasonal product, with demand peaking during the hot summer months. However, players are doing their best to invest in…
Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…
Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…
Chocolate confectionery is seeing steady growth in value and volume terms in 2024. Chocolate is often associated with mood enhancement and stress relief and as such it has remained extremely popular in 2024 as consumers pursue increasingly busy…
The market for chocolate confectionery in Lithuania is set to register modest growth in retail volume terms in 2024, in contrast to the static performance previous year. This is due mainly due a decline in the rate of inflation, which will increase…
There is a developing wine culture in Ukraine with locals becoming more familiar with the different varieties and this is supporting a per capita increase in sales. Many consumers remained limited in their traveling in 2023 due to legislative…
Sweet biscuits, snack bars, and fruit snacks in Estonia is registering growth in both value and volume terms in 2024 due to their ongoing popularity in the county. Products in this category serve not only as a sweet accompaniment to tea at home, but…
Pastilles, gummies, jellies, and chews is experiencing significant growth in both volume and value terms in sugar confectionery in Estonia in 2024 due to their widespread popularity amongst both adults and children. As the trend towards healthier…