Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Chocolate Confectionery in Slovenia

Jul 2023

Chocolate confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…

USD 1,195
Country Report

Chocolate Confectionery in Poland

Jul 2023

Inflation and higher production costs forced food companies in Poland to raise prices towards the end of the review period. While small producers often could not afford to do so without losing contracts with retail chains, larger companies like…

USD 1,195
Country Report

Chocolate Confectionery in Lithuania

Jul 2023

In 2023, chocolate confectionery is witnessing muted growth in retail volume terms, with the economy slowing down and entering a technical recession in the first half of the year. Inflation remains high, but the economy is stable and hence consumer…

USD 1,195
Country Report

Beauty and Personal Care Packaging in Romania

Jul 2023

After seeing a growth spike in 2021, facial care product packaging continued to see strong growth in 2022. This can be attributed to the increasing beauty consciousness among consumers, evolving preferences for personalised skin care routines, the…

USD 1,100
Country Report

Beauty and Personal Care Packaging in Poland

Jul 2023

While HDPE bottles and folding cartons remained the two biggest pack types in Polish beauty and personal care packaging in unit volume terms in 2022, squeezable plastic tubes was third biggest and was also continuing to record rising unit volumes in…

USD 1,100
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

Jul 2023

Sweet biscuits, snack bars and fruit snacks saw continued growth in retail volume terms in 2023, supported by the trend towards busier, active lifestyles and on-the-go consumption. To this end, manufacturers paid greater attention to the packaging of…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia

Jul 2023

While sweet biscuits, snacks bar and fruit snacks are expected to register a double-digit increase in current value sales, volume sales are expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Hungary

Jul 2023

In 2023, sweet biscuits, snack bars and fruit snacks continued to be impacted by temporary shortages of grain and other agricultural commodities, due to the ongoing war in Ukraine. Sweet biscuits and cereal bars suffered the most from these…

USD 1,195
Country Report

Sugar Confectionery in Serbia

Jul 2023

Retail volume sales of sugar confectionery saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers, including children, to their busy, pre-pandemic lifestyles, which led to an increase…

USD 1,195
Country Report

Sugar Confectionery in Latvia

Jul 2023

While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…

USD 1,195
Country Report

Sugar Confectionery in Hungary

Jul 2023

Sugar confectionery saw a mixed performance in 2023, with volume growth rates varying according to subcategory. With food inflation running at record levels, retailers focussed on rationalising their product portfolios in favour of their best-selling…

USD 1,195
Country Report

Snacks in Serbia

Jul 2023

Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and…

USD 2,450
Country Report

Snacks in Latvia

Jul 2023

Snacks is expected to register modest constant value and volume growth in 2023, as continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a dampening…

USD 2,450
Country Report

Snacks in Hungary

Jul 2023

Retail volume sales of snacks in Hungary saw a fairly flat performance in 2023. While growth was buoyant in current value terms, this was due to massive inflationary pressures, rather than any real upturn in demand. With Hungary having been added to…

USD 2,450
Country Report

Savoury Snacks in Serbia

Jul 2023

Retail sales of savoury snacks saw significant volume growth in 2023, as busier lifestyles and a reduction in the amount of time available to sit down for meals led to a growing desire for on-the-go snacking options. As well as being a frequent…

USD 1,195
Country Report

Savoury Snacks in Latvia

Jul 2023

While savoury snacks is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. Raw materials such as vegetable oil in particular see significant price rises.…

USD 1,195
Country Report

Savoury Snacks in Hungary

Jul 2023

Retail volume sales of savoury snacks saw continued growth in volume terms in 2023, thanks to the low cost of many of the products within the category. Lifestyle changes also had a positive impact on demand for snacks, including the ongoing trend…

USD 1,195
Country Report

Ice Cream in Serbia

Jul 2023

Ice cream saw positive growth in volume terms in 2023, continuing the trend of the previous year. Overall, foodservice sales grew faster than their retail counterparts, although the difference was not as extensive as in 2022, when there was a release…

USD 1,100
Country Report

Ice Cream in Latvia

Jul 2023

Ice cream is expected to be an outlier in terms of snacks in 2023, with healthy constant value and volume growth expected. A hot summer is also expected to boost volume sales. However, with consumers continuing to be price sensitive, as inflation…

USD 1,100
Country Report

Ice Cream in Hungary

Jul 2023

Retail sales of ice cream saw modest growth in volume terms in 2023, following the stagnant performance of the previous year. This was largely due to an increase in demand for take-home dairy ice cream, particularly bulk varieties, which represent…

USD 1,100
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