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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

RTD Coffee in Estonia

Jan 2021

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for…

USD 1,195
Country Report

Plant-Based Dairy in Serbia

Sep 2022

Plant-based milk is expected to register healthy current value and volume growth in 2022. As yet, plant-based cheese and yoghurt do not register any discernible value sales, The growth is supported by increased allergies, such as lactose intolerance,…

USD 1,100
Country Report

Store Cards in Hungary

Dec 2022

There are currently no store cards in circulation in Hungary. Magyar Cetelem Bank stopped offering store cards in 2008 and no retailers have since signalled any intention to relaunch such services. Instead, retailers are collaborating with banks to…

USD 1,195
Country Report

Store Cards in Poland

Dec 2022

During 2022, there remained no store cards in circulation in Poland as the entire store cards concept is seen as obsolete and there are currently no issuers or operators with any interest in offering store cards to consumers. Previously, Sygma Bank…

USD 1,195
Country Report

General Merchandise Stores in Slovakia

Mar 2023

TEDi Betriebs sro, with a majority of standalone outlets, remained the leading player in general merchandise stores in 2022 and was followed by Tchibo Slovensko. The latter focuses on marketing and promotions and runs weekly discounts on a limited…

USD 1,100
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