Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
An impressive recovery by health and beauty specialists in Ukraine in current value sales terms in 2023 was underpinned by robust demand in the dominant channel of pharmacies. The latter continued to show greater resilience to the economic shock of…
Home improvement and gardening stores was by far the most dynamic channel within home products specialists in Ukraine in current value growth terms in 2023. This performance reflected an increased need for construction equipment and materials as…
Hypermarkets in Ukraine lagged behind the other main modern grocery retailers channels in terms of current value sales growth in 2023. These types of outlets have lost ground to smaller formats since the start of the Russian invasion, in part because…
In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the…
The decline in the nappies/diapers/pants category in Ukraine in 2023 can be attributed to the dual impact of a declining birth rate and children leaving the country due to the ongoing war. The diminishing number of births directly contributed to…