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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Cider/Perry in Bulgaria

Jun 2024

In 2023, the cider/perry category in Bulgaria witnessed strong growth in retail volume terms, thereby exceeding pre-pandemic levels. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially…

USD 1,195
Country Report

Cider/Perry in Hungary

Jun 2024

Cider/perry saw a rise in total volume sales in Hungary in 2023. Cider, a relatively new category in the Hungarian alcoholic drinks market, remains a small segment compared to beer, but is growing, in contrast to alcoholic flavoured/mixed lagers,…

USD 1,195
Country Report

Cider/Perry in Poland

Jun 2024

Cider/perry is a declining category, with a lack of interest or investment that could help stimulate sales. Due to falling demand, retail chains are reducing the shelf space provided for cider/perry, especially discounters, some of which have even…

USD 1,195
Country Report

Cider/Perry in the Czech Republic

Jun 2024

Price increases of cider/perry and the weak economic situation in the Czech Republic resulted in declining volume sales, whilst rising unit prices underpinned current value sales. The withdrawal of three key brands in 2022 continued to negatively…

USD 1,195
Country Report

Cigarettes in Latvia

Jun 2024

Throughout 2023, retail sales of cigarettes in Latvia sustained a downward trajectory. This trend was primarily driven by the steady increase in average unit prices, attributed to excise tax policies and heightened competition from alternative…

USD 1,195
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