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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Rtds in Serbia

Jul 2024

Retail volume sales of RTDs in Serbia enjoyed strong growth in 2023. As consumers spent more time socialising outside the home, they were drawn to buying convenient ready-to-drink options for on-the-go consumption. Spirit-based RTDs are experiencing…

USD 1,195
Country Report

Savoury Snacks in Bosnia and Herzegovina

Jul 2024

Savoury snacks in Bosnia and Herzegovina faces a complex situation in 2024. Consumer demand stagnates, leading to only modest retail volume growth. This can be attributed to the growing influence of health and wellness trends. Consumers are…

USD 1,195
Country Report

Savoury Snacks in Bulgaria

Jul 2024

Sales of savoury snacks in Bulgaria have remained flat in retail volume terms while growth in current value terms is being sustained by prices remaining elevated. Despite the decrease in inflation seen in 2024, the retail prices of some savoury…

USD 1,195
Country Report

Snacks in Bosnia and Herzegovina

Jul 2024

Despite the maturity of most categories, snacks in Bosnia and Herzegovina exhibits stable consumer demand in 2024. This, combined with rising product prices due to lingering inflation, translates to solid to strong RSP value growth. The market is…

USD 2,450
Country Report

Snacks in Bulgaria

Jul 2024

Sales of snacks continue to increase at a faster pace in current value terms than retail volume terms in 2024. This is due to prices continuing to rise, albeit at a slightly more modest pace as inflation begins to stabilise, as well as the impact of…

USD 2,450
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