Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Ice Cream in Estonia

Jun 2023

Ice cream is expected to register moderate volume growth, though constant value sales are expected to be unchanged, as continuing high inflation cuts into profitability. With inflation still being high, consumers look for value for money and Unilever…

USD 1,100
Country Report

Ice Cream in Georgia

Jun 2023

Ice cream retail volume growth is decelerating in 2023, after a period of dynamic growth in 2022. The rebound in tourism and return to foodservice channels were the main drivers of this strong performance in 2022. Players have continued to offer…

USD 1,100
Country Report

Savoury Snacks in Estonia

Jun 2023

While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…

USD 1,195
Country Report

Savoury Snacks in Georgia

Jun 2023

Retail volume growth of savoury snacks is improving in 2023, following a rather lacklustre performance in 2022. The category confronted significant challenges in 2022, not least because of the war in Ukraine, which led to a slowdown in retail volume…

USD 1,195
Country Report

Snacks in Estonia

Jun 2023

Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In…

USD 2,450
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