Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Snacks in Bosnia and Herzegovina

Jul 2024

Despite the maturity of most categories, snacks in Bosnia and Herzegovina exhibits stable consumer demand in 2024. This, combined with rising product prices due to lingering inflation, translates to solid to strong RSP value growth. The market is…

USD 2,450
Country Report

Snacks in Bulgaria

Jul 2024

Sales of snacks continue to increase at a faster pace in current value terms than retail volume terms in 2024. This is due to prices continuing to rise, albeit at a slightly more modest pace as inflation begins to stabilise, as well as the impact of…

USD 2,450
Country Report

Spirits in Serbia

Jul 2024

Spirits volume sales slowed down in 2023 with the on-trade responsible for most of the growth in Serbia. The on-trade sector is steadily recovering from the COVID-19 pandemic and should see a full rebound in volume sales during 2024. With the rate of…

USD 1,195
Country Report

Sugar Confectionery in Bosnia and Herzegovina

Jul 2024

Sugar confectionery faces a difficult reality in Bosnia and Herzegovina. The reputation of refined sugar remains poor, with health and wellness trends heavily impacting consumer demand. In 2024, this translates to a continued decline in consumer…

USD 1,195
Country Report

Sugar Confectionery in Bulgaria

Jul 2024

Sales of sugar confectionery continue to see stable growth in 2024 in retail volume terms. Growth has been stronger in current value terms which is largely due to high sugar prices, which have remained high after rising sharply in 2023. The return of…

USD 1,195
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