Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Circular fashion, a sustainable approach encompassing recycling, upcycling, and extending the lifespan of jeans through repair and resale, stands at the forefront of the fashion industry's movement towards reducing waste and environmental impact.…
In 2023, outbound tourism from Poland expanded significantly, while domestic tourism witnessed double-digit growth, significantly contributing to the increased demand for men's swimwear. The rise in international and domestic travel has spurred a…
Despite Poland's sustained high inflation in 2023, the prices for sports and sports-inspired clothing continued their upward trajectory, albeit at a slower pace than in 2022. Consequently, sportswear experienced significant sales growth in value…
As inflation in Poland continues to outpace the EU average, many Polish consumers are curtailing their expenditure on non-essential items like apparel. They are opting for more affordable brands, private label, and second-hand items. Women's wear…
In 2023, Latvia is seeing a continuing decline in overall bread consumption, a key carbohydrate source. The trend is influenced by wider health and wellness trends and exacerbated by a shrinking population, which limits the potential consumer base.…
Bread consumption continues to decline in Lithuania in 2023 due to the growing health and wellness trend and consumers reducing their carbohydrate intake. The health and wellness trend has been gathering pace in Lithuania in recent years and has even…
Baked goods achieves minimal volume growth as leavened bread, which is the most significant product range within the category, achieves modest retail volume growth in 2023. Consumer demand in retail volume terms continues to slow as a result of the…
Inflation continues to be high in 2023 and as such though baked goods is expected to register current value growth, both constant value and volume sales are expected to fall marginally. This fall in volume sales is also due to a declining population.…
In 2023, breakfast cereals in Latvia is experiencing stagnation, primarily due to health concerns among parents regarding sugar intake for children. In addition, the static number of children in Latvia limits the potential for market growth. The…
The main consumers of breakfast cereal in Lithuania remain children; however, RTE cereals do not have a good reputation among parents in the country and they are not perceived as a healthy option for breakfast due to their high sugar content. Brand…
Muesli and granola and hot cereals are the two largest breakfast cereals categories whose performance tends to influence the overall performance of breakfast cereals in North Macedonia. Due to the moderate volume growth of these two cereal types,…
In spite of continuing high inflation, breakfast cereal is expected to register healthy constant value and volume growth. With consumers leading increasingly busy lives, they appreciate the convenience of breakfast cereal. Breakfast cereal is also a…
The year 2023 marks a period of stagnation for the processed fruit and vegetables category in Latvia, with volume growth dropping to minimal. While the market is gradually recovering from the severe price inflation experienced in 2022, new economic…
Processed fruit and vegetables are not popular as Lithuanians prefer to consume fresh and home-made products rather than processed alternatives. Some preserved vegetables such as pickled products are very well received during the cold season, which…
Consumer demand for processed fruit and vegetables remains stable in North Macedonia in 2023 due to the influence of the burgeoning health and wellness trend in the country. Younger consumers, in particular, are increasingly opting for processed…
Processed fruit and vegetables is expected to be one of the better performing food staples in 2023, registering moderate volume growth. Consumers’ busy lifestyles supports volume growth. While growing fresh produce is a long-established tradition in…
In 2023, processed meat, seafood and alternatives to meat in Latvia is recording a rise in volume sales, despite economic uncertainties and health concerns, particularly regarding smoked meat products. Nonetheless, after a phase of post-pandemic…
Volume sales of processed meat, seafood and alternatives are seeing further decline in 2023 as economic uncertainty is impacting consumers’ consumption patterns in the year. Packaged meat products are not perceived to be essential items, therefore…
Despite demographic challenges, consumer demand for processed meat, seafood and alternatives to meat remains stable in North Macedonia in 2023, and volume sales have recorded a marginal increase in the year. Value sales, meanwhile, have seen…
In spite of continuing high inflation, volume sales are expected to increase slightly and constant value sales are also expected to register a moderate increase. Processed meat continues to account for most volume sales, with chilled processed meat…