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Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…
The rising purchase price of milk over 2022, motivated farmers to increase production. This increase was reflected on the consumer's side, with retail milk volume increasing in 2022. This was partly the result of population increase, with almost half…
In 2023, other dairy is witnessing very strong growth in current value terms, mainly as a result of the rising unit prices amidst inflationary pressure. Despite the higher prices, consumer demand is fairly stable resulting in moderate retail volume…
Other dairy continues to be a sizeable product area, largely supported by the popularity of cream and fromage frais and quark. In 2023, it is expected to register minimal constant value growth and moderate volume growth. In 2023, chilled desserts is…
Cream continues to be the largest product area in terms of volume sales in 2023, with the bulk of cream sales accounted for by sour cream, which is a traditional product in Georgia. Sour cream is frequently paired with traditional Georgian dishes…