Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sales of yoghurt were particularly hard hit by the impact of Russia's invasion of Ukraine, with volume sales plummeting. For many people, yoghurt is not included in their core basket of goods and therefore in response to the challenges presented by…
Inflation in the Czech Republic has impacted the results for yoghurt and sour milk products. The increase in prices of raw milk, transportation and energy has caused the prices of final products to rise, which has led to a decline in volume sales –…
Flavoured yoghurt is the fastest growing category in yoghurt and sour milk products. Consumers are looking for new flavour variations to enrich their diets and to sustain their interest. As a result, in addition to long standing popular fruity and…
Retail volume sales of yoghurt saw a modest decline in 2023, albeit at a slower rate than the previous year. This was due to the fact that Slovak households still felt the full impact of high inflation and cut but back on non-essential expenditure.…
As Serbians returned to pre-pandemic lifestyles in the latter half of the review period, retail volume sales of yoghurt and sour milk was pushed into decline. In 2023, consumers are still spending more time outside of the home and are enjoying eating…
Yoghurt and sour milk products is facing the cross-category trends of value sales being driven by increased unit prices, with volume sales in a slump. The growth of average unit prices in 2023 is a consequence of high inflation, a deficit of raw milk…
In 2023, the Polish yoghurt market was dominated by three main players: Zott Polska, Bakoma, and Danone. Lactalis Polska had substantially bolstered the drinking yoghurt mix segment. Bakoma offered premium yoghurts in several flavours, including…
Health and wellness trends continue to drive consumption of yoghurt and sour milk products in 2023. Plain yoghurt is very popular in North Macedonia due to its use as an everyday ingredient to prepare healthy meals and snacks. Younger consumers…
Yoghurt and sour milk products registered a negative retail volume sales performance in 2023 and this can be attributed largely to the non-essential status of these products. Unlike cheese and drinking milk products, yoghurt has never been seen as an…
Yoghurt and sour milk drinks recorded a drop in sales in 2023 as they remained rather expensive in the year following significant price increases in 2022. With economic uncertainty and declining purchasing power in Latvia, consumer demand for these…