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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Retail Tissue in Estonia

Mar 2024

In 2023, retail sales of retail tissue in Estonia recorded solid growth, both in value and volume terms. Boxed facial tissues experienced remarkable volume growth in 2023, driven by heightened consumer awareness and evolving lifestyle trends. The…

USD 1,195
Country Report

Retail Tissue in Croatia

Mar 2024

A strong unit price increase in all retail tissue categories had negative impact of volume sales in Croatia in 2023. The only category to see volume growth in the year was toilet paper as this is an essential item. Consumers sought to make savings in…

USD 1,195
Country Report

Retail Tissue in Bulgaria

Mar 2024

Volume sales of retail tissue in Bulgaria declined in 2023 due to weaker demand for napkins, boxed facial tissues and toilet paper, although for differing reasons. Napkins are not only considered less essential, but consumers were put off by price…

USD 1,195
Country Report

Retail Tissue in Bosnia and Herzegovina

Feb 2024

In retail tissue in Bosnia and Herzegovina, toilet paper, paper tableware and paper towels all saw a moderate decline in retail volume terms in 2023. Consumers opted to economise and refrained from buying less essential products like paper tableware.…

USD 1,195
Country Report

Retail in Ukraine

Mar 2024

After experiencing a deep contraction in 2022 due to the shock of the Russian invasion, retail in Ukraine saw total current value sales rebound at an impressive pace in 2023 as consumers and businesses adjusted to the new reality. However, recovery…

USD 2,450
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