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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Retail in Serbia

May 2023

Retail e-commerce continued to see more dynamic growth than offline retail in 2022 in current value terms with companies continuing to invest in setting up, expanding and improving their online presence. Local and international retailers have been…

USD 2,450
Country Report

Retail in Romania

Mar 2024

Grocery retailers dominate sales in 2023

USD 2,450
Country Report

Retail in Poland

Mar 2024

High inflation led to a deterioration in consumer purchasing power in 2023 with many consumers who had the additional financial burden of mortgages and other loans being particularly badly affected. Instalments increased significantly as a result of…

USD 2,450
Country Report

Retail in North Macedonia

May 2023

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall retail registered a healthy increase in current value sales in 2022, constant value…

USD 2,450
Country Report

Retail in Lithuania

Mar 2023

Inflation has had an impact on consumer behaviour, leading them to become more cautious about their spending, with essential goods taking priority during 2022. Moreover, discounters serve as a major driver of retail offline, thanks to their best…

USD 2,450
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