Eastern Europe

Despite demographic challenges, consumer demand for processed meat, seafood and alternatives to meat remains stable in North Macedonia in 2023, and volume sales have recorded a marginal increase in the year. Value sales, meanwhile, have seen…

Chilled processed poultry is witnessing robust volume growth in 2023 due to changing consumer behaviour as inflation remains high. As household budgets are squeezed, Estonians are actively seeking out chilled processed poultry as it is a cheaper…

In spite of continuing high inflation, volume sales are expected to increase slightly and constant value sales are also expected to register a moderate increase. Processed meat continues to account for most volume sales, with chilled processed meat…

Chilled processed meat remains the largest category in both volume and value terms in 2023. Convenience continues to drive category sales as consumers with hectic lifestyles are increasingly looking for ready-to-eat options. However, meat and seafood…

The Polish meat market is undergoing a phase of brand rejuvenation and minor innovations to align with evolving consumer preferences for healthier and more convenient options. Duda, a prominent meat brand, has expanded its poultry range, catering to…