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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Strategy Briefing

Poland: Consumer Profile

May 2023

Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…

USD 1,475
Future Demographics

Poland in 2040: The Future Demographic

Feb 2024

Depopulation in Poland from 2021-2040 will be the result of negative natural change, with rising death rates and reduced births. Ageing will continue, with almost a quarter of the population being 65+ by 2040. Women will increasingly aim to establish…

USD 1,100
Cities

Poland Cities Review

May 2023

Warsaw and Lódz, Poland's thriving urban hubs, benefit from strong productivity, elevated consumer spending, and extensive service industries. Moreover, Lódz displays the highest potential for future economic expansion. However, challenges for the…

USD 800
Cities

Plovdiv in Bulgaria

Jul 2024

The Plovdiv in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Country Report

Plant-Based Dairy Packaging in Romania

Jul 2024

Brick liquid cartons are the leading pack type in plant-based dairy in Romania. The country’s diverse climate, characterised by hot summers and cold winters, necessitates robust packaging to maintain product integrity. Brick liquid cartons, known for…

USD 1,100
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