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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

HW Hot Drinks in the Czech Republic

Jul 2024

Hot drinks with natural ingredients remained popular in the Czech Republic in 2023. In terms of innovation, there was a growing product assortment of 100% natural tea (despite the segment’s decline in current value terms) such as Teekanne Ginger &…

USD 1,100
Country Report

HW Hot Drinks in Poland

Nov 2023

Hot drinks preferences amongst Poles have been influenced by new flavours, and the expanding addition of novel, healthy herbs, roots and plants. Increasing numbers of consumers are tending to support more ethical businesses, which has fuelled their…

USD 1,100
Country Report

HW Dairy Products and Alternatives in the Czech Republic

Jul 2024

Low fat was the leading health and wellness claim within dairy products and alternatives in 2023, with retail current value sales rising by 5% to reach CZK7.4 billion. Groupe Danone stole the number one spot from Upfield Holdings. Danone is supported…

USD 1,100
Country Report

HW Dairy Products and Alternatives in Poland

Nov 2023

Already, 6% of Poles between the ages of 18 and 65 identify as vegan. The reasons for this choice of diet vary, including health, animal welfare, or as a way to lose weight. Despite being relatively new to the concept of veganism, Poles have shown a…

USD 1,100
Country Report

HW Cooking Ingredients and Meals in the Czech Republic

Jul 2024

The COVID19 pandemic underlined the importance of healthier living which boosted demand for more natural products. This rising health awareness in the Czech Republic helped to propel sales in health and wellness cooking ingredients and meals as…

USD 1,100
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