Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Following the COVID-19 pandemic, consumers in Poland have been increasingly focused on improving their overall health and wellness, supporting everyday living and working towards preventing long-term illnesses. This has led many to migrate towards…
Hot drinks with natural ingredients remained popular in the Czech Republic in 2023. In terms of innovation, there was a growing product assortment of 100% natural tea (despite the segment’s decline in current value terms) such as Teekanne Ginger &…
Health and wellness is a growing trend within hot drinks in Poland, with consumers aligning their food and drink choices with healthier lifestyles. Consumers are increasingly looking for low-fat, sugar and salt options while reducing elements they…
Low fat was the leading health and wellness claim within dairy products and alternatives in 2023, with retail current value sales rising by 5% to reach CZK7.4 billion. Groupe Danone stole the number one spot from Upfield Holdings. Danone is supported…
In 2023, health and wellness dairy products and alternatives benefited from a rising focus on foods that maximise health benefits and reduce the risk of longer-term health conditions. Consequently, consumers in 2023 increasingly looked to avoid high…