Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2024, cow's milk continues to maintain positive dynamics, both in volume and value, solidifying its position as a major category within drinking milk products in Georgia. This consistent demand is driven by the integral role milk plays in Georgian…
Drinking milk registered healthy current value and volume growth in Estonia in 2024. A significant number of newly arrived migrants from Ukraine, escaping from the war, also helped to boost volume sales. However, inflation remained an issue,…
Overall, drinking milk is expected to register positive value growth in Croatia, along with more muted volume growth, as continuing population decline dampens volume sales somewhat. Flavoured milk and in particular chocolate milk is expected to…
Post-pandemic, the consumption of most drinking milk subcategories in Bulgaria declined or stagnated due to a reduction in home cooking. On the other hand, current value sales remained buoyant due to increased average unit prices as a result of…
Consumer demand for drinking milk products in Bosnia and Herzegovina remains stable in 2024 despite the negative demographic growth and the shrinking consumer base. Increased consumption of drinking milk products locally aligns with global health and…