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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Dietary Supplements in Hungary

Oct 2023

Growth in dietary supplements current value sales in 2023 is expected to be slower than in 2022, while the vast majority of categories are set to contract in volume terms for a second consecutive year. With Hungary experiencing the highest inflation…

USD 1,195
Country Report

Dietary Supplements in Georgia

Sep 2023

Dietary supplements are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over. Also, inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. That being…

USD 1,195
Country Report

Dietary Supplements in Estonia

Sep 2023

Post-pandemic habits are driving the growth of dietary supplements in 2023. During COVID-19, sales of dietary supplements increased in Estonia, with consumers seeking products to aid immunity and remain healthy, and sales continue to be supported by…

USD 1,195
Country Report

Dietary Supplements in Croatia

Sep 2023

The COVID-19 pandemic, war in Ukraine, and rising cost of living have exacerbated mental health concerns amongst Croatian consumers. As such, they are increasingly seeking dietary supplements and vitamins that boost their mood and reduce the symptoms…

USD 1,195
Country Report

Dietary Supplements in Bulgaria

Oct 2023

Probiotics, known for their positive impact on digestive health and overall wellbeing, have gained significant traction among health conscious consumers. The growing awareness of probiotics as a preventive measure against common digestive issues,…

USD 1,195
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