Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Volume sales of processed meat, seafood and alternatives are seeing further decline in 2023 as economic uncertainty is impacting consumers’ consumption patterns in the year. Packaged meat products are not perceived to be essential items, therefore…
Despite demographic challenges, consumer demand for processed meat, seafood and alternatives to meat remains stable in North Macedonia in 2023, and volume sales have recorded a marginal increase in the year. Value sales, meanwhile, have seen…
Chilled processed poultry is witnessing robust volume growth in 2023 due to changing consumer behaviour as inflation remains high. As household budgets are squeezed, Estonians are actively seeking out chilled processed poultry as it is a cheaper…
In spite of continuing high inflation, volume sales are expected to increase slightly and constant value sales are also expected to register a moderate increase. Processed meat continues to account for most volume sales, with chilled processed meat…
Chilled processed meat remains the largest category in both volume and value terms in 2023. Convenience continues to drive category sales as consumers with hectic lifestyles are increasingly looking for ready-to-eat options. However, meat and seafood…
The Polish meat market is undergoing a phase of brand rejuvenation and minor innovations to align with evolving consumer preferences for healthier and more convenient options. Duda, a prominent meat brand, has expanded its poultry range, catering to…
The persistently high inflation in 2023 has significantly diminished the purchasing power of the majority of the population. This financial strain has been further exacerbated by the escalating average shelf prices of processed meat and seafood,…
In 2023, processed meat, as a product area, faced heightened competition from a gradually recovering foodservice industry, despite the weak purchasing power of Slovak households. This shift is driven by the convenience factor and the emergence of…
Czechs continued to reduce their meat consumption in 2023, with a growing number of consumers identifying as flexitarian, vegetarian or vegan. This was tied to the high price of meat, due to the elevated rate of inflation, as well as environmental…
Processed meat, seafood and alternatives to meat reported slightly negative volume growth in 2023, due to the decline in demand for chilled processed red meat and frozen processed red meat and seafood, which are mainly sold in bulk over the counter.…
Processed meat and seafood is witnessing slower volume growth in 2023, compared to previous years, with momentum driven by the recovery of tourism and some stabilization of price hikes. Nonetheless, price increases have had a negative impact on…
Processed meat, seafood and alternatives to meat has continued to record positive growth during the pandemic in Eastern Europe, with these products seen as staples in home-cooking by many households. While processed meat, and chilled processed red…
Despite another low retail unit volume decline in 2022 in line with greater mobility outside of the home, demand for processed meat and seafood packaging remained above pre-pandemic levels, driven by urbanisation in Romania. With consumers’…
Metal food cans continue to be the main packaging format used in both shelf stable meat and shelf stable seafood in Poland. Canned seafood, particularly fish, is a low-acid meal ingredient or solution that rapidly promotes the growth of microbes if…
Metal food cans remained the most popular packaging type for processed fruits and vegetables in 2022, driven by their strength in the largest retail unit volume category of shelf stable fruits and vegetables. Nevertheless, the use of glass jars in…
Due to their robustness and long shelf life, metal food cans remain the dominant pack type in shelf stable fruit and vegetables, in which shelf stable vegetables account for the bulk of demand. However, alternatives to metal food cans, including…
2023 witnessed a robust recovery for sales of shelf stable fruit and vegetables in Ukraine after the category fared better than most other categories of packaged food during 2022. Retail volume sales of shelf stable fruit and vegetables declined over…
Retail volume sales of processed fruit and vegetables continued to decline in 2023. This was due in a large part to the still-elevated rate of inflation, which impacted the cost of living and caused consumers to rationalise their spending. Consumers…
Processed fruit and vegetables are recording further growth in 2023. The main factor underpinning this positive performance is the rising demand for products that offer convenience as many consumers have less time to go shopping for fresh food on…
In 2023, processed food, in general, experienced a slight boost due to a challenging year in agricultural production. A cold spring adversely affected or significantly delayed plant growth in gardens, compelling consumers who traditionally relied on…