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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Coffee in Hungary

Dec 2023

The Hungarian coffee industry faced headwinds in 2023 due to deteriorating economic conditions and rising prices. Consumers became more price-sensitive, opting for cheaper private label coffee products or even reducing their overall coffee…

USD 1,195
Country Report

Coffee in Georgia

Dec 2023

While coffee remains the most popular hot drink in Georgia in 2023, it is expected to register retail volume decline for the second year in a row. Significant price hikes is dampening volume sales, with consumes also trading down to cheaper brands.…

USD 1,195
Country Report

Coffee in Estonia

Jan 2024

Fresh coffee recorded the fastest volume and value growth in 2023 due to the rising demand for natural products. As coffee is the most popular hot drink in Estonia and thanks to the growing emphasis on healthy living, Estonians are willing to pay…

USD 1,195
Strategy Briefing

Coffee in Eastern Europe

Aug 2020

Eastern Europe is a market of growing coffee culture. Below average per capita consumption and increasing interest to coffee in region points to high untapped market potential. Further growth is achievable through improved product offer in fresh…

USD 1,475
Country Report

Coffee in Croatia

Dec 2023

Croatians love their coffee, but it is a mature product with little room for growth. Also, in 2023, with prices still rising, this puts a further dampening effect on coffee, with both volume and constant value sales expected to fall. Continuing…

USD 1,195
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