Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Premium Beauty and Personal Care in Lithuania

Apr 2024

In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…

USD 1,195
Country Report

Premium Beauty and Personal Care in Latvia

Apr 2024

The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…

USD 1,195
Country Report

Premium Beauty and Personal Care in Hungary

Apr 2024

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

USD 1,195
Country Report

Premium Beauty and Personal Care in Georgia

Apr 2024

With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being…

USD 1,195
Country Report

Premium Beauty and Personal Care in Estonia

Apr 2024

In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium…

USD 1,195
Country Report

Premium Beauty and Personal Care in Croatia

Apr 2024

The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…

USD 1,195
Country Report

Premium Beauty and Personal Care in Bulgaria

Apr 2024

Premium beauty and personal care recorded a strong performance in 2023, despite the high inflation and economic instability in the country. Bulgarian consumers showed an increased interest in premium products, with strong double-digit value growth in…

USD 1,195
Country Report

Premium Beauty and Personal Care in Bosnia and Herzegovina

Apr 2024

Premium beauty and personal care continued to advance sales and has faced uninterrupted growth since the COVID-19 pandemic. Significant unit price increases have fuelled sales as inflation remains stubbornly high in Bosnia and Herzegovina.…

USD 1,195
Country Report

Premium and Luxury Cars in Romania

Oct 2023

Retail current value sales of premium and luxury cars rose by 3% in 2023 to reach RON4.3 billion, aided by augmented demand from affluent buyers despite macroeconomic challenges. Wealth determines the degree of demand that exists for premium and…

USD 1,195
Country Report

Premium and Luxury Cars in Poland

Oct 2023

Value sales of premium and luxury cars grew by 8% to total PLN25 billion in 2023 due to rising demand from higher-income consumers, with expenditure proving resilient despite wider macroeconomic headwinds. Premium and luxury cars offer exceptional…

USD 1,195
Country Report

Pre-Paid Cards in the Czech Republic

Nov 2023

Pre-paid cards continued to perform well in 2023, with the number of cards in circulation rising steadily and transaction values registering double-digit growth. Digital solutions are performing well in pre-paid cards with Revolut, for example, using…

USD 1,195
Country Report

Pre-Paid Cards in Romania

Nov 2023

Pre-paid cards are experiencing significant growth in 2023, encompassing a surge in the number of cards in circulation, the volume of transactions, and their overall value. This surge is primarily attributed to the remarkable growth potential…

USD 1,195
Country Report

Pre-Paid Cards in Poland

Nov 2023

Against the backdrop of double-digit inflation in Poland, employees are increasingly interested in non-wage benefits that can help mitigate the rising cost of living. Many companies are responding to this pressing need by expanding the range of…

USD 1,195
Country Report

Pre-Paid Cards in Hungary

Nov 2023

In January 2023, the previously separate pockets - accommodation, hospitality and leisure - were consolidated; therefore, the charges associated with these sectors are now aggregated and considered together. Also, in order to expedite the use of…

USD 1,195
Cities

Prague in the Czech Republic

Jul 2024

The Prague in the Czech Republic report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

USD 800
Country Report

Portable Players in the Czech Republic

Jul 2023

Portable players continue to grow in Czech Republic, although retail volume sales are driven exclusively by wireless speakers. E-readers continued to be substituted with smartphones and tablets, with volume sales continuing to decline. Czech…

USD 1,100
Country Report

Portable Players in Romania

Aug 2023

With the pandemic being declared over by the World Health Organisation in early 2023 most consumers have now returned to their old lifestyles and behaviour. The rising mobility of the population has helped to drive strong demand for wireless speakers…

USD 1,100
Country Report

Portable Players in Poland

Jul 2023

Portable players recorded further growth in 2023, with wireless speakers driving this sales increase, as these products continue to attract consumer interest. Consumers are keen on the high quality of the sound they offer, we well as their advanced…

USD 1,100
Country Report

Portable Players in Hungary

Jul 2023

Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…

USD 1,100
Country Report

Polishes in Ukraine

Feb 2024

Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still…

USD 1,195
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