Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Paediatric vitamins and dietary supplements remains the largest area of paediatric consumer health. Romanian parents, following the recommendations of family doctors, are understanding the importance of vitamins to their children’s physical and…
The market for paediatric consumer health showed an improved performance in retail volume terms in 2023. While the COVID-19 outbreak temporarily hindered its progression, it showed signs of a revival during the year, as children spent more time…
Paediatric consumer health is achieving strong double-digit value growth in 2023 as a result of consumer demand for high-quality consumer health products positioned for children, coupled with rising unit prices and the impact of inflation. Paediatric…
Despite seeing growth levels less than in 2022, 2023 has been a positive year for paediatric consumer health in Lithuania. In spite of soaring inflation caused by the energy crisis as a result of the war in Ukraine, paediatric consumer health will…
The winter of 2022-2023 was a very strong period for paediatric consumer health in Latvia. Children fully returned to schools and kindergartens and consequently common viruses began to circulate in society, with high levels of minor health issues.…
Most paediatric consumer health categories are expected to contract in volume terms in 2023. This is partly due to persistently high inflation in Hungary, with steep price hikes and falling purchasing power making people more inclined to only…
Vitamins continue to be the most popular product within paediatric consumer health in 2023. However, volume sales for vitamins are expected to fall in 2023 as inflation and economic uncertainty leads to consumers cutting back on non-essential…
Sales of the paediatric consumer health products are seeing solid value growth in 2023, with positive volume growth in most areas, especially paediatric cough, cold and allergy remedies, which are benefiting colds and flus spreading again now that…
The preference for herbal/traditional products has grown in recent years, driven by the rising demand for natural and clean ingredients. This trend is evident across the whole of consumer healthcare, but is particularly prominent in paediatric…
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…
Paediatric consumer health achieved strong current value growth in 2023, largely in response to rising unit prices and inflation impacting consumer health products in general. Consumer demand for children-specific consumer health products remains…
In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…
In 2022, packaging in Poland was becoming increasingly influenced again by pre-pandemic lifestyles and practices. For example, sugar confectionery experienced a significant shift towards smaller packaging options. The more compact sizes helped to…
Other pet food is set to see significant current value growth in Ukraine in 2024. The other pet population is expected to rise slightly in 2024 having experienced a marked decline in 2022 as war broke out following the Russian invasion and a further…
Retail volume sales of other pet food in the Czech Republic have stagnated since the boom in pet ownership in the wake of the Coronavirus (COVID-19) pandemic in 2020. Thus, a further small increment is expected over 2024. Challenges such as stagnant…
Unit price growth and changes in the pet population were the two major factors determining other pet food sales growth in Slovakia during 2023, although prices began to stabilise in 2024. For mammals and reptiles, the pet population was down slightly…
Other pet food in Romania is expected to see positive growth in retail volume terms in 2024, continuing the trend of the previous year. Compared to dog and cat food, the category was less impacted by cost of living pressures which characterised the…
Other pet food in Poland is expected to register higher volume growth than either dog or cat food in 2024. With many Poles leading increasingly hectic lifestyles, there is a noticeable trend toward pets that require less maintenance. In particular,…
Other pet food in Hungary is seeing a growing demand for products featuring 100% natural ingredients and grain-free formulas, as well as vegan options. Options like Fressnapf Hungária’s Real Nature Optimal Menu for small mammals exemplify this trend,…
The majority of categories in other pet food are set to develop positively in 2024, especially in value as opposed to volume terms due to their price retention at a relatively high level. Category growth will be based mainly on increasing knowledge…