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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Tea in Poland

Dec 2023

Tea registered stable volume growth in 2023, aided by its popularity in Poland where it is widely consumed. Retail volume growth has slowed, however, with consumers facing higher prices in the tea category as part of a broad rise in the cost of…

USD 1,195
Country Report

Tea in North Macedonia

Jan 2024

In 2023, tea repeated its success from the previous year by yet again achieving a strong retail value growth rate and continuing on a path towards full recovery in retail volume terms following the negative impact of the COVID-19 crisis. Significant…

USD 1,195
Country Report

Tea in Lithuania

Jan 2024

Lithuania has a solid coffee-drinking culture, and its popularity far outweighs tea drinking. Traditionally, tea was normally consumed as an addition to the daily intake of hot drinks. However, its popularity waned across the review period as the…

USD 1,195
Country Report

Tea in Latvia

Jan 2024

Tea edged towards stagnation in retail volume terms in 2023, in contrast to its more dynamic performance earlier in the review period. In general, Latvia is a coffee consuming country, meaning that tea has more of a niche presence. In addition, there…

USD 1,195
Country Report

Tea in Hungary

Dec 2023

Tea continued to experience significant price increases in 2023, mirroring the trend observed across other hot beverage categories. While coffee remains a staple in Hungarian households, tea is often perceived as a seasonal beverage primarily…

USD 1,195
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