Eastern Europe

In the post-pandemic era, many Serbians have resumed their busy lifestyles and this has stimulated demand for meals and soups. Frozen ready meals is witnessing the fastest retail volume growth thanks to its convenience and the diverse choice of…

Projected retail volume growth for some categories of meals and soups in 2023 is boosted by the total lifting of Coronavirus (COVID-19) restrictions since 2022. This has led to a return to the office for employees for whom many of these products…

Recent years have witnessed a surge in sales in ready meals and soups in Poland, thanks to innovative product launches. Dobrowolscy, renowned for high-quality delicatessen products, introduced a line of ready meals, Dobrowolscy od Kuchni, featuring…

In 2023, meals and soups experienced continued robust retail volume growth, propelled by the solid performance of shelf-stable ready meals and frozen pizza. Despite being the largest category, soups faced a moderate decline due to shifting consumer…

Meals and soups is expected to register both current value and volume growth in 2023. With society fully opened up post pandemic, and consumers leading busy lives, they appreciate the convenience of meals and soups. Ready meals account for most value…

Meals and soup is expected to register double-digit current value growth, though constant value growth will be muted, as continuing high inflation eats into profit margins. All the same, there will be some volume growth. Growth is not expected to be…

Retail volume sales of meals and soups registered continued growth in 2023. With consumers leading increasingly busy lifestyles, there was a growing interest in convenient meal solutions, which boosted demand for products such as ready meals and…

Meals and soups in Georgia in 2023 is seeing the frozen ready meals segment maintaining its dynamic and robust presence, holding a substantial volume share of over 60%. This segment's dominance is a significant propellant for the broad spectrum of…

Chilled ready meals demonstrated the highest volume and value growth in 2023. These products became popular in Estonia following the lifting of pandemic quarantine restrictions and the return to work, with consumers opting for chilled ready meals as…

Growth in retail volume sales of ready meals in Croatia in 2023 looks set to be up substantially on 2022, with all categories expected to post improved results in this respect. This is mainly explained by the return to pre-pandemic routines, in that…

The Bulgarian market for meals and soups in 2023 remained nearly stagnant, with a slight negative trend, primarily driven by the increased frequency of dining out. The categories most affected by this shift were shelf-stable ready meals and dried…

Meals and soups recorded a moderately positive sales performance in retail volume terms over the course of 2023 as the category benefited from the rising demand for products that represent convenience for the local population. In particular, the…

In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to…

Mass beauty and personal care saw current value growth in the Czech Republic in 2023. Brands and companies focused on adding extra value to boost sales, with some blurring the lines between the mass and premium segments. This was particularly visible…

Mass beauty and personal care registered a strong performance in 2023, driven by increased demand for cheaper products as high inflation prevailed in Slovenia. This development has positively impacted the performance of private label in recent years.…

Mass beauty and personal care in Slovakia recorded healthy growth in current value terms, albeit boosted by high inflation. In 2023, energy, transport and production costs remained high, which forced manufacturers to increase unit prices. Although…

The surge in mass beauty and personal care sales in Serbia during 2023 was primarily fuelled by a robust escalation in prices. This inflationary trend, coupled with heightened price sensitivity among consumers, prompted a notable transition across…

Continuing the trend from 2022, mass beauty and personal care saw dynamic current value growth in Romania in 2023. Mass brands remain the default choice for the vast majority of consumers across all beauty and personal care categories. Several…

Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care…

Mass beauty and personal care still accounted for significantly more value sales than premium in North Macedonia in 2023. However, with inflation still being high, there was only a slight increase in constant value sales, as rising costs hit profit…