Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Liquid concentrates maintained a larger market size than powder concentrates, underpinned by a stronger retail presence and heavier marketing support. Highlighting the advantages of liquid concentrates, such as ease-of-use and flavour variety, has…
Powder concentrates persist as a traditional product familiar to many Serbians. The area boasts several robust local players in both liquid and powder concentrates, fuelling further development. The escalating prices and decline in disposable income…
Concentrates saw low levels of volume growth in 2023, being a mature landscape with little room for growth. In addition, due to sugar content, concentrates are not always perceived as healthy products, and the rising interest in health and wellness…
In 2023, powder concentrates registered a significant price growth of 30%. Players had done all they could to prevent prices rising in 2021 and 2022. In addition, concentrates escaped the impact of the sugar tax, due to a loophole, and this meant…
Concentrates registered decline in off-trade volume terms in 2023 as liquid concentrates sales fell due to diminishing consumer demand. At the same time, thanks to the significant unit price increases in the context of high rates of general…
Concentrates is an uninteresting category in Lithuania, with low interest and few developments. One key reason for this is the unhealthy image of concentrates, due to the high sugar content in such products.
Off-trade sales declined in 2023, with concentrates being a relatively small category in Latvia, which registered minimal growth over the review period. While its performance was positive in 2020, with people spending more time at home, sales began…
Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…
The powder format continued to register the fastest off-trade volume and current value growth in concentrates in 2023. The popularity of powder concentrates stems from their cost-effectiveness, portability, ease of preparation and long shelf life.…
Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…
In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…
While concentrates are a sizeable product area in Bosnia-Herzegovina, they have been on a downward trajectory in recent years and this expected to continue in 2023, with a further fall in volume sales. Consumers prefer the convenience of RTD options…
Monitors saw volume sales dip slightly in 2023 with business upgrades the main category growth driver. Overall, volume sales of monitors remain well above pre-pandemic levels following the strong growth in 2020 and 2021 as lockdowns encouraged sales…
Sales of computers continue to decline in retail volume terms in 2023. This is partly down to the uncertain political and economic context, but also due to the strong performance seen during the pandemic. Tablets is seeing the strongest decline.…
Decline in volume sales terms was seen across the board in computers and peripherals in 2023. Consumers’ financial difficulties and low confidence due to the weak economic situation it the country and rising cost of living meant they delayed…
Volume sales of computers were impacted by several negative factors in 2023, including high maturity. Also, the surge in volume sales during the pandemic as people hurriedly tried to set up home offices meant that computers bought during that period…
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