Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The return to outdoor activities in Bulgaria following the lifting of COVID-19 restrictions and the end of home seclusion have had a positive impact on sales of wound care products. As people re-engage in various outdoor pursuits such as sports,…
Retail sales of wound care in Croatia grew with the Russian invasion of Ukraine as the public purchased basic wound care products to donate to those in Ukraine. The Ministry of Health and Ministry of Foreign Affairs published a list of items suitable…
2023 is another year of the wound care category returning to its pre-pandemic sales level. Consumers have resumed their usual active lifestyles following the outbreak of COVID-19. Both adults and children have returned to sports, hiking and other…
Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…
As occurred in 2022, wound care is set to post moderate growth in current value sales in 2023 but contract in volume terms. These results are explained by persistently high inflation in Hungary, which has continued to erode spending power among…
Wound care is expected to see stagnant current value growth in 2023 after a period of fluctuation caused by the COVID-19 pandemic. Consumers have fully returned to outdoor activities and consequently, various minor injuries are fuelling sales of…
With COVID-19 restrictions lifted, sales of wound care in Lithuania heightened as consumers were back to previous active lifestyles. This is especially true for children, boosting sales of basic products for small injuries and cuts. Compeed branded…
Demand for wound care products remains stable and, with rising unit prices in line with inflation, it is seeing strong retail value growth in 2023. Both major categories - sticking plasters/adhesive bandages and gauze, tape and other wound care - are…
Having experienced a slowdown during the height of the pandemic, wound care showed signs of greater stability in 2023. This was largely attributable to the rollback of stringent pandemic-related restrictions and a gradual decrease in the public's…
With Romanian consumers having returned to more active lifestyles in the wake of the COVID-19 crisis, there has been an increased incidence of minor injuries. The greater engagement in physical exercise amongst health conscious consumers and children…
Consumption of wound care is being stimulated by Serbians’ return to pre-pandemic lifestyles. As consumers spend more time outside their homes, the incidence of the kind of minor injury that requires wound care is rising. In addition, the health and…
Wound care in Slovakia is consolidated around few key players. Hartmann-Rico, the historical leader with a wide range of brands, is expected to remain clear of the field in retail value share terms in 2023, followed by 3M (East), Interpharm Slovakia…
Upon the Russian invasion of Ukraine, retail sales of wound care in Slovenia experienced growth, with the general population in Slovenia purchasing essential wound care items to offer as donations to those affected in Ukraine. The Ministry of Health…
Private label offerings like those of Dr Max, Tesco, Action, Lidl and Benu are steadily growing in popularity in sticking plasters/adhesive bandages. The economic shock of the Coronavirus (COVID-19) pandemic and high inflationary pressure on prices…
There was modest volume growth in 2022, partly due to an influx of Ukrainian refugees fleeing the Russian invasion and partly as a result of a post-pandemic return to regular school and work patterns. However writing instruments saw a decline in…
Following interruption during COVID-19-related restrictions and widespread homeschooling, the accelerating ‘back to work’ trend has led to both volume and current value sales growth of writing instruments in Romania in 2023.
Yoghurt and sour milk products registered positive retail volume growth and solid current value growth in 2023 as consumer demand remained stable despite high inflation and pressure on house or incomes. Indeed, current value growth was backed by…
Yoghurt and sour milk products decreased slightly in 2023 as inflation pushed up retail prices and the declining population trend reduced potential consumers. At the same time, current value sales were slightly positive based on higher unit prices,…
As the Croatian population was required to stay at home for extended periods in 2020 and 2021, due to COVID-19 regulations, yoghurt experienced a shift in consumer perception and usage. Historically, yoghurt was mainly considered a convenient…
Yoghurt and sour milk products is expected to register muted constant value growth, but healthy volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales.…