Eastern Europe

Over 2023, meal replacement is projected to see further, if slight, retail volume growth and fast retail current value, fuelled by high inflation. The category is driven by innovation and strong marketing activities in support of the leading meal…

Rates of obesity are increasing in Slovenia, with lifestyles changing rapidly, with labour-intensive jobs switching to office jobs, which require little movement. At the same time, COVID-19 contributed to social distancing, which made people less…

According to the Czech Statistical Office, Czech consumers have gained weight. The body mass index (BMI) rose from 25.2 in 2017 to 26.2 in 2022. For a healthy weight, BMI should reach a maximum of 25. In 2022,18% of women and 21% of men suffered from…

In 2023, wine in Bosnia and Herzegovina experienced a notable slowdown in consumer demand, although it remained comparatively stronger when compared to beer consumption trends. This shift in consumer preferences hinted at a gradual transition towards…

Wine in Bulgaria continued to enjoy buoyant retail volume growth, underpinned by the recovery of on-trade sales following the pandemic. However, wine consumption through the on-trade still remained below 2019 levels as inflationary conditions and…

In 2023, wine sales in Croatia experienced notable growth, primarily driven by the tourism sector. The influx of tourists significantly boosted on-trade wine consumption, particularly in coastal regions renowned for their hospitality and wine…

Wine sales stagnated in 2023. However, this is not entirely bad news – after intense growth over the historic period, the category was bound to reach a limit. Additionally, the challenging economic conditions in 2023 further influenced consumers'…

Throughout 2023, wine in Georgia witnessed a gradual recovery following the disruptions caused by the pandemic. Production of Georgian wine experienced growth, reaffirming its status as the most consumed alcoholic beverage in the country. However, a…

Total volume sales of wine fell slightly in Hungary in 2023. However, during the year, sparkling wine volume sales continued to grow, finally exceeding pre-pandemic levels. Sparkling wine consumption, traditionally reserved for celebrations and…

Wine is relatively mature in Latvia, with a range of varieties and wide choice of products at different price points. The recovery of horeca has provided strong sales momentum although on-trade volume sales have yet to return to pre-pandemic levels.…

In 2023, wine volume sales declined in Lithuania for a second consecutive year as demand patterns normalised in the post-pandemic era. Price inflation and weak economic conditions have also forced consumers to cut-back on wine consumption. Off-trade…

Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger…

Wine saw strong growth in current value terms in 2023 but this was the result of price hikes rather than an increase in demand with sales declining in total volume terms as financial pressures led to consumers adopting a more cautious approach to…

Volume sales of wine in Romania declined in 2023 with both the off-trade and on-trade suffering amid price hikes and consumers cutting back due to the rising cost of living. Romania is a major producer of wine and so locals are heavy wine drinkers…

Wine volume sales in Serbia rose moderately in 2023, driven by higher consumption in on-trade establishments where volumes returned to pre-pandemic levels. Despite the boost in on-trade sales, demand through the off-trade also remained stable with…

In spite of ongoing economic difficulties, wine in Slovakia managed to achieve modest growth in volume terms in 2023. Sales benefited from an excise tax hike on spirits, which served to make wine more affordable relative to the former, despite price…

In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with…

Wine in the Czech Republic faced declining volume sales in 2023 as economic conditions worsened. The high cost-of-living drove consumers to cut back on purchases within the wine category. Current value growth was buoyed by increased prices due to…

The wipes category in Bosnia and Herzegovina witnessed moderate growth in 2023 as consumers placed a stronger emphasis on personal hygiene in the post-pandemic era. Overall, locals are enjoying a higher standard of living, and this has increased use…

Wipes in Bulgaria increased in retail volume and current value terms in 2023, as the category is still relatively new and has strong growth potential. A stronger emphasis on hygiene has occurred since the COVID-19 pandemic, with categories like wet…