Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Low fat was the leading health and wellness claim within dairy products and alternatives in 2023, with retail current value sales rising by 5% to reach CZK7.4 billion. Groupe Danone stole the number one spot from Upfield Holdings. Danone is supported…
Hot drinks preferences amongst Poles have been influenced by new flavours, and the expanding addition of novel, healthy herbs, roots and plants. Increasing numbers of consumers are tending to support more ethical businesses, which has fuelled their…
Hot drinks with natural ingredients remained popular in the Czech Republic in 2023. In terms of innovation, there was a growing product assortment of 100% natural tea (despite the segment’s decline in current value terms) such as Teekanne Ginger &…
With rising awareness of healthy food, Polish consumers have been gradually turning towards healthy snacks whenever they can, including on-the-go, for school, work, and picnics. Producers of packaged snacks therefore aim to provide consumers with…
Rising health awareness in the Czech Republic continued to positively impact snacking trends in 2023. Natural ingredients, healthy positioning and product fortification remained in demand. These trends were further supported by new product launches,…
As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…
Health and wellness soft drinks options remained in demand in 2023 in the Czech Republic, with current value growth driven by inflation and product innovation. A gradual shift from retail to on-trade was also visible, as Czech bars and restaurants…
While vegetarian staple foods continued to gain strength in Poland in 2022, they were already treated as basic products by Polish consumers. For this reason, producers have been attempting to raise consumers’ interest with additional features in…
Health and wellness staple foods saw a strong year in terms of value sales growth in 2023, with demand fuelled by a sharp rise in unit prices. Robust sales also came from claims like gluten-free and segments like meat substitutes, as a growing number…
After discounters, hypermarkets were the best performing grocery channel in Bulgaria in 2023 in terms of value growth. With inflation still high, hypermarkets registered a small increase in constant value sales. Recent opening of new outlets also…