Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Volume and value growth of ice cream in Estonia in 2024 is attributable to rising health consciousness and increasing demand for ice cream that caters to various diets, including vegan, low-calorie, dairy-free, and zero-sugar options, which are all…
The year 2024 is poised to be a promising one for ice cream in Georgia. With the return of tourists and an uptick in consumer spending, manufacturers are focusing on introducing new products and flavours. This diverse range of offerings is expected…
The ice cream market in Hungary, which comprises nearly 50 companies, continues to face significant operating challenges. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw materials, such as…
The Latvian ice cream industry is cautiously optimistic about 2024, with an anticipated early summer potentially boosting sales. This could help recoup some of the losses experienced in 2022, which were not fully recovered in 2023. Warmer weather…
Retail volume sales of ice cream in Lithuania will see continued growth in 2024. Consumers generally consider ice cream to be a seasonal product, with demand peaking during the hot summer months. However, players are doing their best to invest in…
Local consumers love to refresh themselves with ice cream during the warm spring and hot summer months in North Macedonia. As a result, consumer demand for ice cream remains stable in 2024, resulting in low and steady retail volume growth. Robust…
In 2024, ice cream saw growth across all metrics in Poland, although volume growth increased on the previous year while current value growth slowed but remained robust.
Ice cream is in a negative-digit volume slump in Romania in 2024, while value sales are better supported by price hikes. As in past years, ice cream continues to be strongly affected by the seasonal weather, with the warm season which starts in…
Ice cream is set to see double-digit current value growth in Serbia in 2024. In the context of a high rate of inflation, the prices of ice cream have risen significantly. The increase in raw milk prices and a decline in milk production have led to…
Ice cream is achieving positive volume sales in Slovakia in 2024, with stronger value sales being supported by another round of unit price hikes. However, the deterrent of the high prices is being balanced out by warm weather and out-of-home…