Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, breakfast cereals in Poland is experiencing substantial growth, primarily fuelled by an increased consumer focus on health and wellness, the appeal of ready-to-eat products, and rising disposable incomes. As health consciousness rises,…
The growth in the volume sales of breakfast cereals in 2023, despite significant price increases, can be attributed to reduced price sensitivity among mostly higher-income urban professionals. This demographic group, committed to a healthy lifestyle,…
In spite of continuing high inflation, breakfast cereal is expected to register healthy constant value and volume growth. With consumers leading increasingly busy lives, they appreciate the convenience of breakfast cereal. Breakfast cereal is also a…
With the lifting of pandemic restrictions and the restoration of consumer mobility, Slovaks are now leading more hectic lifestyles, spending less time at home and opting for breakfast at home less frequently than in 2021 or 2022. This, coupled with…
Children’s breakfast cereals remains the largest category in value terms in 2023 and it continues to benefit from the rising demand for convenience among busy urban professionals with children despite price increases. Manufacturers of children’s…
Breakfast cereals recorded a decline in retail volume terms in 2023, as the cost of living crisis continued to impact consumer demand. Moreover, with wages decreasing in real terms, many consumers were forced to trade down to cheaper alternatives to…
Breakfast cereals recorded a positive sales performance in retail volume terms during 2023 after the category registered significant declines in retail volume sales over the course of 2022. One of the main reasons for the substantial declines seen in…
The Brno in the Czech Republic report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Bucharest in Romania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
Sofia and Stara Zagora are Bulgaria’s most economically vibrant cities, having the highest GDP per capita among the country’s cities. Meanwhile, Burgas holds the highest potential for future economic growth. However, challenges for the country’s…
Depopulation in Bulgaria in 2021-2040 will be driven by natural decrease, but negative net migration in most years will also contribute. Ageing is set to accelerate with Bulgaria remaining among the top three oldest regional countries, thus impacting…
This report assesses the business environment in Bosnia and Herzegovina, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT…
Bulgaria continues to rank among the top third countries globally in the Index of Economic Freedom, supported by a low tax burden and good fiscal health. Bulgaria remains an attractive investment destination, recording a considerably increasing…
This report assesses the business environment in Croatia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
This report assesses the business environment in Estonia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
This report assesses the business environment in Georgia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
High investment and financial freedoms, a low tax burden, a good geographical location, and increasing potential for innovations have contributed to a favourable business environment in Hungary. However, the country’s government spending and fiscal…
This report assesses the business environment in Latvia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
This report assesses the business environment in Lithuania, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…