Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, increased fodder prices have driven up unit prices of locally sourced raw milk, as well as the price of domestic and regional drinking milk brands. Nonetheless, consumer demand remains stable due to the abundance of locally and regionally…
In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…
In an overarching cross-category trend, drinking milk products is seeing value growth supported by high unit prices driven by costs, alongside volume slumping in a price-sensitive environment. Indeed, unit prices at shelf level have been driven up by…
Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…
Drinking milk products in Slovakia saw a sluggish performance in retail volume terms in 2023, continuing the trend of the previous year. This was partly due to high raw milk and energy costs, which had a negative impact on retail prices. This led to…