Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The positive performance of dishwashing in Romania in 2023 was the result of Romanian consumers often cooking at home, as high inflation and strong pressure on purchasing power discouraged visits to foodservice establishments. However, hand…
In 2023, high price growth led to double-digit retail value growth, while retail volume sales struggled. With prices rising steeply, consumers were encouraged to be as economical as possible, with a volume decline for hand dishwashing liquids further…
Automatic dishwashing is seeing positive gains in both value and volume terms, whilst hand dishwashing remains in a volume slump. This is interesting as, during times of high inflation, hand dishwashing is seen as a more cost-effective option.…
Automated dishwashing tablets emerge as the fastest-growing subcategory in dishwashing, driven by their pre-measured portions and user-friendly nature. The convenience they offer aligns well with the hectic lifestyles of consumers. Compared to liquid…
Retail value sales recorded double-digit growth in 2023, aligned with rising inflation and higher price points. However, due to increased prices, retail volume sales struggled, leading automatic dishwashing tablets to be the only area to record…
Hand dishwashing led volume sales growth within dishwashing in Ukraine in 2023, recording the only positive growth in the category, with sales driven by the decline in household incomes and by widespread relocation among consumers. Many Ukrainians…
Value sales of dog food in Bulgaria are set to experience moderate growth in 2024. Much of this growth will be based on the further penetration of prepared food due to pet owners' higher awareness of the health and nutritional benefits of industrial…
In dog food in Hungary, the economy and premium segments stand out as growth drivers, suggesting a level of polarisation in the demand of dog owners. Dry dog food is set to overtake wet dog food to become the biggest contributor to retail volume…
Dog food in Poland is expected to register double-digit constant value growth in what is an improving economic picture in 2024, with inflation easing significantly, and real wages also increasing. This is expected to lead to further premiumisation,…
Dog food in Romania is expected to see a return to positive volume growth in 2024, following the decline of the previous year. This will be due in a large part to waning inflationary pressures, which will make commercially-prepared products more…
Dog food is facing marginal retail volume growth in 2024, with consumer purchasing power still under pressure in Slovakia and unit price growth occurring in most categories. The steepest price increases were observed in dog treats forcing owners to…
Dog food in the Czech Republic is still affected by tough economic conditions, which started in 2022 with the war in Ukraine and were followed by the effects of high inflation and cost-of-living on businesses and consumers. The economic situation is…
Dog food is set to see significant current value growth in Ukraine in 2024. The full-scale war in the country has reinforced behavioural trends that were in evidence before the Russian invasion. Small dogs were already becoming more popular because…
The inflationary climate in Bosnia and Herzegovina intensified in 2023, resulting in strong double-digit current value growth of drinking milk products. The higher price of locally and regionally sourced raw milk has pushed up average unit prices in…
In 2023, drinking milk products continued to witness negative volume growth, due in part to reduced time spent at home cooking and a falling population. On the other hand, drinking milk products saw positive growth in current value terms, as…
Consumers are paying more attention to the safety and origin of food and drinking milk products, and are looking to support local brands as much as possible. This is especially true as the economy falters. A national food designation scheme entitled…
Drinking milk is expected to register healthy current value and volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales. However, inflation is expected to…
Drinking milk is expected to register moderate volume growth in 2023. Drinking milk is a staple and this supports volume sales. In addition, the recent influx of migrants from Ukraine, Russia and Belarus as a result of the war in Ukraine, also boosts…
In November 2022, the government placed a price cap on selected basic food, and the regulation was extended until 30 June 2023. The 2.8% fat content UHT cow milk was among the food with frozen prices, leading to minimal single-digit growth for the…
Cow's milk is facing stagnating sales in 2023 as demand continues to wane due to the price increases of 2022. Rising energy costs together with logistics and ingredient costs have forced manufacturers to raise average prices. The purchase price of…
2023 saw further fluctuations in the retail volume sales performance of drinking milk products in Lithuania as demand contracted after positive growth was recorded in 2022. This followed a negative retail volume performance in 2021 after positive…
In 2023, increased fodder prices have driven up unit prices of locally sourced raw milk, as well as the price of domestic and regional drinking milk brands. Nonetheless, consumer demand remains stable due to the abundance of locally and regionally…
In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…
In an overarching cross-category trend, drinking milk products is seeing value growth supported by high unit prices driven by costs, alongside volume slumping in a price-sensitive environment. Indeed, unit prices at shelf level have been driven up by…
Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…
Drinking milk products in Slovakia saw a sluggish performance in retail volume terms in 2023, continuing the trend of the previous year. This was partly due to high raw milk and energy costs, which had a negative impact on retail prices. This led to…
Shelf-stable milk is growing at a faster rate than fresh milk. Driven by hectic lifestyles and limited time, consumers are increasingly opting to buy milk in bulk that they can keep on their shelves at home until it is consumed thanks to its longer…
The rising purchase price of milk over 2022, motivated farmers to increase production. This increase was reflected on the consumer's side, with retail milk volume increasing in 2022. This was partly the result of population increase, with almost half…
When it comes to drinking milk products sales are dominated by cow’s milk. Cow’s milk has maintained relatively stable per capita consumption in Ukraine with it being a core basket product. The sharp drop in volume sales seen in 2022 was the result…
Driven mainly by natural decrease Eastern Europe will be the only world region to experience depopulation in 2021-2040. Ageing will remain a significant trend over the timeframe, impacting the consumer landscape and putting pressure on government…
The report examines the economic landscape of Bosnia and Herzegovina and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government…
The report examines the economic landscape of Bulgaria and provides information on major monetary indicators, foreign trade, investments, and government finance. The economy in Bulgaria expanded in real terms in 2022, driven by private consumption…
The report examines the economic landscape of Croatia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending,…
The report examines the economic landscape of Estonia and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption,…
The report examines the economic landscape of Georgia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, government…
In 2023, Hungary’s economy contracted, hindered by sluggish consumption and investment, as well as high inflation. However, an economic recovery is expected in 2024, supported by rising foreign investment, lower commodity prices and improved…
The report examines the economic landscape of Latvia and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption, government…
The report examines the economic landscape of Lithuania and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption.…
The report examines the economic landscape of North Macedonia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption. However,…
In 2023, Poland’s GDP growth slowed sharply to 0.1%, due to reduced household spending and public consumption amid the environment of surging inflation, despite a boost from increased capital formation and exports. The economy is predicted to rebound…
In 2023, Romania’s GDP growth slowed to 2.0%, slightly below the Eastern European average, weighed down by elevated inflation and slowing private spending growth. However, economic growth is projected to accelerate in 2024, supported by the European…
The report examines the economic landscape of Serbia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption. However, global…
The report examines the economic landscape of Slovakia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, investments. However, global economic…
The report examines the economic landscape of Slovenia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, government…
The economic growth in the Czech Republic slowed down in real terms in 2022, due to decelerated private spending amid soaring inflation. Global economic slowdown, elevated inflationary pressures and tightening financial conditions are set to continue…
Sales of edible oils declined in retail volume terms over the course of 2023 amidst downwards pressure on consumer demand for all categories of cooking ingredients and meals. Despite the essential status of edible oils, especially sunflower oil,…
The consumption of edible oils in Bulgaria is experiencing a decline in 2023, primarily attributable to a significant drop in olive oil sales. This decline is a consequence of turbulent climate conditions in Spain and Italy, which have had a profound…
Following a sharp contraction in 2022, overall retail volume sales of edible oils in Croatia have rebounded strongly in 2023. The return to growth has been underpinned by the stabilisation of unit prices, which had risen dramatically the previous…
Further strong value growth is expected in 2021 for edible oils in Eastern Europe. However, while growth in 2020 was mainly driven by more home-cooking due to the Coronavirus (COVID-19) pandemic, the 2021 value sales increase will be predominantly…
Olive oil recorded the fastest value and volume growth in 2023 as more Estonians adopt a healthy diet. Consumers have become more mindful of the food and ingredients they consume, leading many to opt for healthier edible oils such as olive oil.…