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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

HW Soft Drinks in Poland

Nov 2023

As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…

USD 1,100
Country Report

HW Soft Drinks in the Czech Republic

Jul 2024

Health and wellness soft drinks options remained in demand in 2023 in the Czech Republic, with current value growth driven by inflation and product innovation. A gradual shift from retail to on-trade was also visible, as Czech bars and restaurants…

USD 1,100
Country Report

HW Staple Foods in Poland

Nov 2023

While vegetarian staple foods continued to gain strength in Poland in 2022, they were already treated as basic products by Polish consumers. For this reason, producers have been attempting to raise consumers’ interest with additional features in…

USD 1,100
Country Report

HW Staple Foods in the Czech Republic

Jul 2024

Health and wellness staple foods saw a strong year in terms of value sales growth in 2023, with demand fuelled by a sharp rise in unit prices. Robust sales also came from claims like gluten-free and segments like meat substitutes, as a growing number…

USD 1,100
Country Report

Hypermarkets in Bulgaria

Feb 2024

After discounters, hypermarkets were the best performing grocery channel in Bulgaria in 2023 in terms of value growth. With inflation still high, hypermarkets registered a small increase in constant value sales. Recent opening of new outlets also…

USD 1,195
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