Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Retail value growth was double-digit in 2023, with sales driven by inflation and rising prices. However, following trends noted across the review period, retail volume sales declined. Rising awareness of the potential negative health effects…
Following the hike in demand in the wake of the COVID-19 pandemic, when consumers embraced bleach as an effective tool against germs and the virus, there has been a readjustment in demand in the category. Thus, bleach resumed its pre-pandemic…
The bleach landscape in Serbia is small, with a few products available in retail, which is decreasing each year. Demand for bleach remained under pressure in Serbia in 2023 as consumers continued to abandon the category in favour of more…
Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are…
The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and…
Retail value sales recorded a double-digit increase in 2023, linked to rising inflation and high price points. However, the price increases caused consumers to adjust their budgets, having less disposable income to spend on products. As such, while…
Bleach in Ukraine saw a continued decline in terms of volume sales in 2023, primarily because of the intensifying competition coming from the emergence and expansion of home care home care detergents incorporating disinfectant components with safer…
The cost of a typical day in the sun on the Bulgarian Black Sea coast – the area that makes up what is now known as the fast-growing Bulgarian Riviera – remains far cheaper than most of its rival European resorts. This makes Bulgaria very attractive…
During 2023, strong value growth was recorded in booking in Croatia, with both booking offline and booking online recording robust double-digit growth rates, although somewhat predictably booking online was the big winner during the year. The regular…
Hungarians traditionally pay close attention to foreign exchange rates when planning trips abroad, particularly summer holidays, as fluctuations can cause travel expenses to increase significantly in a short period of time. This was the case…