Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Butter and spreads generated robust growth in current value terms during 2023, despite falling demand as unit prices remained high. Butter is increasingly popular in Bosnia and Herzegovina, where it is seen as a healthier alternative to margarine.…
Butter and spreads continue to witness decline in retail volume sales due to price inflation. Butter was among the food categories with the highest price growth in 2022 as players faced soaring costs. Retail prices continued to increase in the first…
Despite the recovery of pre-pandemic lifestyles, with Croatians returning to office workplaces and spending less time at home, margarine sales continue to decrease. In recent years, margarine has been labelled as a less healthy option than butter,…
Butter and spreads is expected to register muted constant value and volume growth in 2023. Economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy continue to have an effect,…
Butter expected to register healthy current value growth, but minimal volume growth. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be…
The increased price of baked goods and pastries, combined with the popularity of chef shows on TV and social media, has driven the popularity of baking at home. This is increasing retail volume sales of margarine and the moderate retail volume…
Retail volume sales of butter and spreads are expected to decrease during 2023, reflecting the declining population and the general trend of consuming less bread. Despite its declining average unit price, retail volume sales of the largest category,…
Butter recorded positive retail volume growth in Lithuania during 2023 after retail volume sales in the category fell over the course of 2022 in the face of high average unit price growth. However, falling unit prices in 2023 did mean negative value…
The butter and spreads category is seeing marginal volume decline in 2023 as inflationary pressures continue to take its toll. While margarine and spreads continues to decline in retail volume terms, butter is growing moderately despite the shrinking…
In 2023, the Polish dairy industry experienced increasing production costs leading to extremely high retail prices for butter. This prompted producers to explore various strategies to prevent further price hikes, maintaining consumer affordability.…