Eastern Europe

Debit cards have been gaining importance as a payment method in Poland since the COVID-19 pandemic, when many consumers switched to cashless transactions as a way of minimising the risk of coming into contact with the COVID-19 virus. In 2023, the…

Online payments have seen a significant surge in popularity, continuing through 2023, with an increasing number of e-commerce transactions being finalised through online payment methods. Electronic direct transfers and ACH (Automated Clearing House)…

Debit cards are generally preferred to credit cards in the Czech Republic. In 2023, debit card transaction growth is being driven by the decline in cash transactions and the growing number of point-of-sale (POS) terminals in retail stores. In 2023,…

The Debrecen in Hungary report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, amid significant inflation and rising prices deodorants in Bosnia and Herzegovina faced weaker consumer demand. Retail volume growth declined in all categories with the exception of deodorant sticks and deodorant wipes. In the face of higher…

The slowdown in production of aluminium across Europe, due to higher energy prices caused by the war in Ukraine, has led to a shortage of aluminium for producing deodorant cans and antiperspirants. As a result, some deodorant manufacturers increased…

Deodorant sprays remained the overwhelmingly dominant category of deodorants in Croatia during 2023 and this is a reflection of the status that deodorant spray shave as the default format of deodorants for local consumers. Put simply, deodorant…

In 2023, deodorants in Estonia saw positive retail value, with growing awareness and a strong advertising campaign in men's deodorants adding momentum to sales. Sales of deodorants also benefited from consumers returning to their social and…

While value sales increased significantly for deodorants in Georgia in 2023, volume sales fell slightly, as price rises forced some consumers to trade down. This resulted in many consumers switching to deodorant roll-ons, which actually saw volume…

Hungary played host to the world’s first deodorant refilling stations in 2023. These new refill stations are designed to offer a more sustainable solution in the deodorants market. These stations work with Rossmann’s Isana private label line of…

Deodorants were one of the stronger performers among beauty and personal care products in 2023. Despite the stubbornly high inflation, caused initially by the energy crisis from the war in Ukraine, deodorants registered both healthy constant value…

In 2023, sales of deodorants rose following the full lifting of COVID-19 restrictions in Lithuania. As such, an increase in social and professional interactions drove motivation for consumers to maintain a fresh and clean scent.  While deodorant…

With prices continuing to rise for deodorants in North Macedonia in 2023, there was a fall in constant value sales, as rising costs hit profit margins. Volume growth was also minimal. Deodorants sprays continued to account for most value sales and…

In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…

In 2023, deodorants in Romania exhibited robust growth in current value terms, albeit seeing only a low increase in volume terms. This positive trend marked a rebound following the setback experienced during COVID-19, which led to contractions in…

Deodorants in Serbia witnessed a notable surge in prices in 2023, yet this did not deter volume sales. Instead, consumers opted for alternative formats of deodorants designed for extended use, transitioning from sprays to roll-ons, creams, or sticks.…

Deodorants in Slovakia recorded only modest current value growth in 2023 as consumers frequently traded down to cheaper brands and private label. Retail volume sales remained negative with the exception of deodorant creams, which saw only marginal…

Deodorants in Slovenia made strong progress in 2023 as consumers adapted back to their busy pre-pandemic lifestyles. Locals returned to going out, with youth trying to make up for lost time during the COVID-19 pandemic, which took away some of their…

Deodorants saw current value growth in the Czech Republic in 2023. This modest value growth achieved in 2023 can be mostly attributed to rising prices rather than increasing demand. Deodorant sticks is amongst the most mature categories in…

In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing…